Beautler.Your beauty butler

4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP4 Coffee dupes and alternatives PÜR

Rich deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 61N espresso neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
61N espresso neutral
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
90
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 495

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
86
Wear (Wear & performance)
83
Skin (Skin suitability)
60
Best price
$40SephoraSephora
Same price

Your shade $40 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $53SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    79
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    400
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $45Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. Shade match 80
    $42.50Ulta BeautyUlta BeautyCosts $2.50 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Slightly lighterDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance

    Retailer shade note: for very deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: dark shade with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    48 Deep Cool
    Shade match 88
    $38SephoraSephora$2 less (5%)

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    61
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool blue

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 76
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    120 Chad
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: for the deepest darkest skin w/ neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 80
    $40SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    83
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I am Magic Powder Foundation

    Niger - Deep Dark 2
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #14 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 85
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterNeutral rather than cool undertoneNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $39SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    83
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 84
    $48Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: Deep - Neutral

    Medium confidence· Digital match

    View match
  16. #18 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 84
    $56SephoraSephoraCosts $16 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    130 Mali
    Shade match 71
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: for the deepest darkest skin tone w/ a warm undertone

    Medium confidence· Digital match

    View match
  18. Shade match 85
    $17.99$44SephoraSephora$22.01 less (55%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: deep, neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 84
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $52SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    40 Walnut
    Shade match 84
    $6.83WalmartWalmart$33.17 less (83%)

    Matches: Similar undertone (neutral vs cool)Same matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  22. Shade match 89
    $58SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    Lifter Stix Multi-Use Face Stick

    85
    Shade match 92
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    57
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match
  24. Shade match 83
    $17.99Ulta BeautyUlta Beauty(product price)$22.01 less (55%)

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim a skin-like finish

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #27 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10C
    Shade match 86
    $35Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    65
    Skin suitability
    40

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin

    Retailer shade note: deep with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  26. #28 · Tarte

    Face Tape Full Coverage Foundation

    61H Espresso
    Shade match 71
    $42SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  27. #29 · Natasha Denona

    HY-GLAM Powder Foundation

    NP16
    Shade match 82
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Face Tape Full Coverage Foundation

    62W espresso warm
    Shade match 70
    $42SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP4 Coffee (Rich deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Looks identical
    • Rich deep · Cool undertone

    $30

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Cool undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 61N espresso neutral, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDPP4 CoffeeClosest shade match61N espresso neutralScore
Shade match55% of overall94
Colour90#522519#4f291eVery close colourColour difference 2.2 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.9
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared79
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 61N espresso neutral.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

20 shared ingredients; weighted similarity 39%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDPP4 CoffeeClosest overall alternative495Score
Shade match55% of overall92
Colour88#522519#552a19Very close colourColour difference 2.5 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.5
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared83
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 61N espresso neutral

Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 495

Best price
$40SephoraSephora
Same price

Your shade $40 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.