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4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP4 Coffee dupes and alternatives PÜR

Rich deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 48 Deep Cool

The equivalent shade and the most similar foundation overall.

The match
Rare Beauty
48 Deep Cool
Depth and undertone: Rich deep · Cool · blue
Finish and coverage: Matte · Medium coverage
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
85
Wear (Wear & performance)
61
Skin (Skin suitability)
80
Shade match
88out of 100
Colour
81
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$2 less (5%)

Your shade $40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 76
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 84
    $56SephoraSephoraCosts $16 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 84
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $52SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Natasha Denona

    HY-GLAM Powder Foundation

    NP16
    Shade match 82
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP4 Coffee (Rich deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Looks identical
    • Rich deep · Cool undertone

    $30

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Cool undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDPP4 CoffeeClosest match48 Deep CoolScore
Shade match55% of overall88
Colour81#522519#461b0bClose colourColour difference 3.5 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCool · blueClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall61
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool.

Same or better

  • $2 less
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 48 Deep Cool

Best price
$38SephoraSephora
$2 less (5%)

Your shade $40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.