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4-in-1 Love Your Selfie Longwear Foundation & Concealer DPG1 Mocha dupes and alternatives PÜR

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rabanne Fresh Touch 24H Radiant Foundation 90W

The equivalent shade: scored on colour, depth and undertone only.

Shade match
92out of 100
Colour
87
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Essence Foundation Stick 250

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
81out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$6.99Ulta BeautyUlta Beauty
$33.01 less (83%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Essence

    Foundation Stick

    260
    Shade match 89
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Near-identical swatch colourSame matte finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: tan deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 83
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: deepest with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $68SephoraSephoraCosts $28 more

    Matches: Same warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Deep peach undertone

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    True Skin Serum Foundation

    Kapiti SF12
    Shade match 83
    $56SephoraSephoraCosts $16 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: very deep with red golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $16.50$33SephoraSephora$23.50 less (59%)

    Matches: Same warm undertoneBoth claim long-wearingBoth claim transfer resistance

    Differences: Radiant rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    43
    Wear & performance
    89
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/normal skin

    Retailer shade note: deep warm red

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $28SephoraSephora$12 less (30%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: mocha neutral - dark brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Warm
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Same warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. Shade match 79
    $64SephoraSephoraCosts $24 more

    Matches: Same matte finishBoth claim transfer resistanceClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: very dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPG1 Mocha (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    55W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 55W rich warm

    • Close colour
    • Deep · Warm undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

  3. NARS Radiant Creamy Concealer

    Cacao

    NARS Radiant Creamy Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    14

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 14

    • Very close colour
    • Deep · Olive undertone

    $42

  5. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

  6. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rabanne Fresh Touch 24H Radiant Foundation in 90W, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPG1 Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDPG1 MochaClosest shade match90WScore
Shade match55% of overall92
Colour87#825240#8c543eVery close colourColour difference 2.7 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 90W.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Essence Foundation Stick in 250, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPG1 Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDPG1 MochaClosest overall alternative250Score
Shade match55% of overall91
Colour85#825240#865145Close colourColour difference 3.0 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 250.

Same or better

  • $33.01 less
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Rabanne Fresh Touch 24H Radiant Foundation 90W

Match price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Essence Foundation Stick 250

Match price
$6.99Ulta BeautyUlta Beauty
$33.01 less (83%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.