Beautler.Your beauty butler

4-in-1 Love Your Selfie Longwear Foundation & Concealer DG1 Nutmeg dupes and alternatives PÜR

Medium tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Warm Sand

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$27.01 less (68%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 290 Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
92out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
93
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    113M
    Shade match 95
    $29Ulta BeautyUlta Beauty$11 less (28%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural matte rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    77
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural matte rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: Light/Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Tan
    Shade match 95
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 98
    $44SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    83
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    30 Medium Tan Warm
    Shade match 95
    $21$30Ulta BeautyUlta Beauty$19 less (48%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · L.A. Girl

    Pro.Matte Foundation

    Medium Beige
    Shade match 90
    $9Ulta BeautyUlta Beauty(product price)$31 less (78%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  6. Shade match 88
    $14.50Ulta BeautyUlta Beauty$25.50 less (64%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  7. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  8. #10 · L.A. Girl

    Pro.Matte Foundation

    Light Tan
    Shade match 88
    $9Ulta BeautyUlta Beauty$31 less (78%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC35
    Shade match 97
    $46Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    48
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: light to medium beige with peachy golden undertone for medium skin

    Medium confidence· Digital match

    View match
  10. #12 · L.A. Girl

    Pro.Matte Foundation

    Sand
    Shade match 87
    $9Ulta BeautyUlta Beauty(product price)$31 less (78%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  11. Shade match 88
    $14.95Ulta BeautyUlta Beauty$25.05 less (63%)

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry skin

    Low confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW22
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    48
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    19 Warm Beige
    Shade match 94
    $14.99TargetTarget$25.01 less (63%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  14. #16 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 33
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $6.90 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Well People

    Skinforia Serum Foundation

    32 Tan Neutral
    Shade match 88
    $21$30Ulta BeautyUlta Beauty$19 less (48%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    80

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  16. Shade match 89
    $69Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light-deep shade, neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · Revlon

    PhotoReady Lift & Fill Skin Tint

    140 Medium
    Shade match 97
    $12.59$17.99Ulta BeautyUlta Beauty$27.41 less (69%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    46
    Wear & performance
    83
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Neutral
    Shade match 85
    $16Ulta BeautyUlta Beauty$24 less (60%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    495 Amber
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match
  20. #22 · Revlon

    PhotoReady Lift & Fill Skin Tint

    130 Medium
    Shade match 95
    $12.59$17.99Ulta BeautyUlta Beauty$27.41 less (69%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    46
    Wear & performance
    83
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  21. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  22. Shade match 88
    $14.95Ulta BeautyUlta Beauty$25.05 less (63%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin

    Low confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N5.5 Neutral Medium Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$26.01 less (65%)

    Matches: Very close colourBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  24. #26 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    55 Warm Beige
    Shade match 94
    $14.97WalmartWalmart$25.03 less (63%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. Shade match 86
    $63Ulta BeautyUlta BeautyCosts $23 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    45
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. Shade match 93
    $81Ulta BeautyUlta BeautyCosts $41 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light-deep shade, golden undertone

    Low confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium N230
    Shade match 95
    $16.99CVSCVS$23.01 less (58%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DG1 Nutmeg (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

  4. Dior Forever Skin Correct Full-Coverage Concealer

    4 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Warm

    • Close colour
    • Medium · Warm undertone

    $42

  5. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Warm Sand, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DG1 Nutmeg. Every attribute compared, with its share of the score.

ComparedYour shadeDG1 NutmegClosest shade matchWarm SandScore
Shade match55% of overall99
Colour98#bf8c61#c18c61Looks identicalColour difference 0.6 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Warm Sand.

Same or better

  • $27.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 290 Medium Warm, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DG1 Nutmeg. Every attribute compared, with its share of the score.

ComparedYour shadeDG1 NutmegClosest overall alternative290 Medium WarmScore
Shade match55% of overall94
Colour91#bf8c61#c89162Very close colourColour difference 2.2 (0 is identical)
Depth94Medium tanMediumCloseDepth difference: 3.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 290 Medium Warm.

Same or better

  • $21.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Warm Sand

Match price
$12.99Ulta BeautyUlta Beauty
$27.01 less (68%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 290 Medium Warm

Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.