4-in-1 Love Your Selfie Longwear Foundation & Concealer LN2 Fair Ivory dupes and alternatives PÜR
4.2 (1,788)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
75
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Same neutral undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Very light with neutral undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
75
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
75
Wear & performance
61
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra light with neutral undertones
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
68
Wear & performance
66
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: very fair complexion with neutral peach undertone
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
68
Wear & performance
66
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: very fair complexion with cool rosy undertone
The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer LN2 Fair Ivory (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Chiffon, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in LN2 Fair Ivory. Every attribute compared, with its share of the score.
ComparedYour shadeLN2 Fair IvoryClosest matchChiffonHow they compareScore
Shade match55% of overall92
Colour60%88#e1cebf#ead1c2Very close colourColour difference 2.6 (0 is identical)
Depth15%96FairFairSameDepth difference: 2.3
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Overall match 80/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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