4-in-1 Love Your Selfie Longwear Foundation & Concealer LP4 Vanilla dupes and alternatives PÜR
4.2 (1,788)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14Ulta Beauty(product price)$26 less (65%)3.5 (10)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
73
Wear & performance
61
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a cool pink undertone
Matches: Near-identical swatch colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
98
Finish & visual result
75
Wear & performance
40
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
75
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Contains listed fragrance
$6.99Ulta Beauty(product price)$33.01 less (83%)3.8 (142)
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: light with cool neutral undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly lighter· Neutral rather than cool undertone· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
86
Wear & performance
61
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same cool undertone· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
61
Wear & performance
83
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$16Ulta Beauty(product price)$24 less (60%)4.0 (94)
Matches: Same cool undertone· Same matte finish· Both claim a skin-like finish
Differences: Slightly lighter· Medium rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
85
Wear & performance
40
Skin suitability
100
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$6.99Ulta Beauty(product price)$33.01 less (83%)3.8 (142)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: light with rosy peach undertones
$6.99Ulta Beauty(product price)$33.01 less (83%)3.8 (142)
Matches: Same cool undertone· Same matte finish
Differences: Slightly lighter· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
73
Wear & performance
53
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer LP4 Vanilla (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Beige, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in LP4 Vanilla. Every attribute compared, with its share of the score.
ComparedYour shadeLP4 VanillaClosest shade matchFair BeigeHow they compareScore
Shade match55% of overall98
Colour60%96#e8cdbf#e6cec2Looks identicalColour difference 1.1 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.2
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 2 Cool, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in LP4 Vanilla. Every attribute compared, with its share of the score.
ComparedYour shadeLP4 VanillaClosest overall alternative2 CoolHow they compareScore
Shade match55% of overall92
Colour60%87#e8cdbf#f2d0bdVery close colourColour difference 2.7 (0 is identical)
Depth15%96FairVery fairCloseDepth difference: 2.3
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Overall match 86/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $2 more
