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4-in-1 Love Your Selfie Longwear Foundation & Concealer TP4 Sand dupes and alternatives PÜR

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Very Fair Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Very Fair Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
93
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$24 less (60%)

Your shade $40 at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 1C1 Cool Bone

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
82out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
68
Wear (Wear & performance)
53
Skin (Skin suitability)
100
Best price
$55Ulta BeautyUlta Beauty
Costs $15 more

Your shade $40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. Shade match 81
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    01 Stay Buff
    Shade match 91
    $41Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing

    Differences: Light rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Low confidence· Digital match

    View match
  4. Shade match 90
    $40Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing

    Differences: Light rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    80

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  5. Shade match 87
    $12.99Ulta BeautyUlta Beauty$27.01 less (68%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $12$16Ulta BeautyUlta Beauty$28 less (70%)

    Matches: Very close colourBoth claim a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $63Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    45
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Both claim a skin-like finishBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  9. #11 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    02 Stay Neutral
    Shade match 84
    $41Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  10. Shade match 72
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  11. Shade match 87
    $70Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $18.99Ulta BeautyUlta Beauty$21.01 less (53%)

    Matches: Very close colour

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  13. Shade match 70
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  14. Shade match 85
    $70Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #17 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Natural Beige
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colour

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  16. Shade match 82
    $72Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 70
    $30TargetTarget$10 less (25%)

    Matches: Both claim a skin-like finishBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  18. Shade match 80
    $72Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  19. #21 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$25.01 less (63%)

    Natural · Medium coverage

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  20. Shade match 75
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    57
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: tan complexion with warm golden undertone

    Medium confidence· Digital match

    View match

Showing 12 of 20 matches

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TP4 Sand (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Close colour
    • Medium light · Cool undertone

    $32

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light

    • Very close colour
    • Light medium

    $12

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.3 N

    • Close colour
    • Light medium · Neutral · neutral pink undertone

    $32

  5. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Close colour
    • Medium light · Cool · pink undertone

    $24

  6. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Very Fair Cool, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TP4 Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTP4 SandClosest shade matchVery Fair CoolScore
Shade match55% of overall95
Colour93#d4aa91#d8b099Very close colourColour difference 1.7 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 2.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Very Fair Cool.

Same or better

  • $24 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TP4 Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTP4 SandClosest overall alternative1C1 Cool BoneScore
Shade match55% of overall95
Colour93#d4aa91#ddaf95Very close colourColour difference 1.9 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 3.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth silicone-based; silicone high vs none

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Very Fair Cool

Best price
$16Ulta BeautyUlta Beauty
$24 less (60%)

Your shade $40 at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 1C1 Cool Bone

Best price
$55Ulta BeautyUlta Beauty
Costs $15 more

Your shade $40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.