Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $34 at Ulta Beauty · product price; shade not separately priced
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18.49 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $34 at Ulta Beauty · product price; shade not separately priced
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $7 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No SPF
Retailer shade note: light warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$15.01 less (44%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at Amazon
SephoraCosts $35 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Not marketed for combination/sensitive skinContains listed fragranceContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)Costs $7 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageDoes not claim not settling into linesNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: light medium with warm yellow undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $10 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: warm
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Light rather than medium coverageDoes not claim not settling into linesNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: light medium with warm neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$19.60 less (58%)Matches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautySephoraCosts $14 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for dry/sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with warm olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: moderately fair, warm neutral undertone
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for dry/sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with warm olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Radiant rather than natural finishFull rather than medium coverageNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No SPF
Retailer shade note: light to medium beige with peachy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (29%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No SPF
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $16 moreMatches: Very close colourBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin · No SPF
Retailer shade note: light to medium shade, neutral undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$50View at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: light with medium warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$15.01 less (44%)Matches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$24.20 less (71%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim not settling into lines
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautySephoraCosts $18 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: light-medium yellow
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta BeautyCosts $21 moreMatches: Very close colourSame natural finishClaims 12-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light medium skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$15.01 less (44%)Matches: Near-identical swatch colourClaims 24-hour wearClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ulta Beauty$21.41 less (63%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at WalmartTarget$13.99View at TargetWalgreens$16.99View at WalgreensCVS$17.99View at CVSSephoraCosts $14 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for dry/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light skintones with neutral olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Near-identical swatch colourSame warm undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: fair Medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sShowing 12 of 28 matches
The closest shade to PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Beige MG5 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3W Warm
$42
23.5 Medium Amber
$30
10 Light Golden
$32
Fawn 4.5
$39
4
$42
250W
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect Blur Out Skin Tint Stick in 008, against PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Beige MG5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect Blur Out Skin Tint Stick in 008.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Dior Forever Hydra Nude Foundation in 2W Warm, against PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Beige MG5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Hydra Nude Foundation in 2W Warm.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Milani Conceal + Perfect Blur Out Skin Tint Stick 008
Ulta BeautyYour shade $34 at Ulta Beauty · product price; shade not separately priced
Dior Forever Hydra Nude Foundation 2W Warm
Ulta BeautyYour shade $34 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
