Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Not marketed for combination/normal/oily/sensitive skin
Score details
Shade match
95
Finish & visual result
79
Wear & performance
60
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
$18.99Ulta Beauty(product price)$19.01 less (50%)4.2 (18,317)
Matches: Very close colour· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
87
Finish & visual result
79
Wear & performance
40
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
64
Wear & performance
40
Skin suitability
80
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
64
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
$8.74$12.49Ulta Beauty$29.26 less (77%)4.1 (11,038)
Matches: Near-identical swatch colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than full coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
47
Wear & performance
66
Skin suitability
80
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Differences: Medium rather than full coverage· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
80
Finish & visual result
79
Wear & performance
40
Skin suitability
80
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Matches: Very close colour· Claims long-wearing· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Light rather than full coverage
Score details
Shade match
85
Finish & visual result
47
Wear & performance
60
Skin suitability
60
Very close colour · Matte · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Light rather than full coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · No SPF
The closest shade to PÜR 4-in-1 Tinted Moisturizer SPF 20 Light LG3 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 125N, against PÜR 4-in-1 Tinted Moisturizer SPF 20 in Light LG3. Every attribute compared, with its share of the score.
ComparedYour shadeLight LG3Closest matchMedium Dark 125NHow they compareScore
Shade match55% of overall96
Colour60%95#c99c7b#cca082Very close colourColour difference 1.5 (0 is identical)
Overall match 96/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $34 more
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