Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Not marketed for combination/normal/oily/sensitive skin
Score details
Shade match
95
Finish & visual result
79
Wear & performance
60
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
The closest shade to PÜR 4-in-1 Tinted Moisturizer SPF 20 Light LG3 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 125N, against PÜR 4-in-1 Tinted Moisturizer SPF 20 in Light LG3. Every attribute compared, with its share of the score.
ComparedYour shadeLight LG3Closest matchMedium Dark 125NHow they compareScore
Shade match55% of overall96
Colour60%95#c99c7b#cca082Very close colourColour difference 1.5 (0 is identical)
Overall match 96/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $34 more
Sephora
