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Sweetener Foundation fair 10 p dupes and alternatives R.E.M. Beauty

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 3F

The equivalent shade: scored on colour, depth and undertone only.

Shade match
92out of 100
Colour
87
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $12 more

Your shade $35 at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Pro-Matte Foundation 100 True Alabaster

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
77out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Match price
$14.99Ulta BeautyUlta Beauty
$20.01 less (57%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 72
    $42SephoraSephoraCosts $7 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation fair 10 p (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.5 W

    • Close colour
    • Fair · Warm · peach undertone

    $32

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Very close colour
    • Very fair

    $15.99

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Close colour
    • Fair · Warm undertone

    $34

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Close colour
    • Very fair · Warm · golden undertone

    $36

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 3F, against R.E.M. Beauty Sweetener Foundation in fair 10 p. Every attribute compared, with its share of the score.

ComparedYour shadefair 10 pClosest shade match3FScore
Shade match55% of overall92
Colour87#ffd6c0#f7d2b8Very close colourColour difference 2.7 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.7
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall73
Skin type73CombinationCombination, oily, sensitiveBoth marketed for combination skin
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 3F.

Same or better

  • Very close colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Pro-Matte Foundation in 100 True Alabaster, against R.E.M. Beauty Sweetener Foundation in fair 10 p. Every attribute compared, with its share of the score.

ComparedYour shadefair 10 pClosest overall alternative100 True AlabasterScore
Shade match55% of overall87
Colour90#ffd6c0#fcd7c7Very close colourColour difference 2.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70Warm · peachUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0CombinationNormal, oilyMarketed for different skin types
Overall match 77/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Pro-Matte Foundation in 100 True Alabaster.

Same or better

  • $20.01 less
  • Very close colour
  • Same matte finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 3F

Best price
$47SephoraSephora
Costs $12 more

Your shade $35 at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Pro-Matte Foundation 100 True Alabaster

Match price
$14.99Ulta BeautyUlta Beauty
$20.01 less (57%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.