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Sweetener Foundation fair 10 p dupes and alternatives R.E.M. Beauty

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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31 matches

Closest shade match: Essence Foundation Stick 70

The equivalent shade: scored on colour, depth and undertone only.

Your shade
R.E.M. Beauty
fair 10 pChange shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Buildable coverage
The match
Essence
70
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$28.01 less (80%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Bare With Me Blur Tint Foundation 02: Fair

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
R.E.M. Beauty
fair 10 pChange shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Buildable coverage
The match
NYX Professional Makeup
02: Fair
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
73
Medium confidence· Digital matchWhy it matches
Best price
$14Ulta BeautyUlta Beauty
$21 less (60%)

Your shade $35 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Warm
    Shade match 91
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F0.3W
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 83
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    Medium confidence· Digital match

    View match
  5. #7 · Rude

    Perfect Base Foundation Stick

    10W Fair Warm
    Shade match 92
    $8.75Ulta BeautyUlta Beauty(product price)$26.25 less (75%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Light rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    87
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 04
    Shade match 84
    $46.90Ulta BeautyUlta Beauty(product price)Costs $11.90 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Beige
    Shade match 85
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 03
    Shade match 83
    $46.90Ulta BeautyUlta Beauty(product price)Costs $11.90 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly deeperDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    3W Spruce
    Shade match 91
    $50SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: Extra light with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Ivory
    Shade match 91
    $12.99Ulta BeautyUlta Beauty(product price)$22.01 less (63%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Timeless Hydrating Foundation

    20B Light Beige
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #14 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    6 Fair Neutral
    Shade match 85
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  13. #15 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    100 Light
    Shade match 93
    $52SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Fit Me Matte + Poreless Foundation

    Ivory 115
    Shade match 88
    $11.99Ulta BeautyUlta Beauty(product price)$23.01 less (66%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    100 True Alabaster
    Shade match 87
    $14.99Ulta BeautyUlta Beauty(product price)$20.01 less (57%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  16. #18 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1N2 Vanille
    Shade match 82
    $54SephoraSephoraCosts $19 more

    Matches: Very close colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 00
    Shade match 80
    $44SephoraSephoraCosts $9 more

    Matches: Same matte finishBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly deeperNeutral rather than warm undertoneLight rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    73

    Close colour · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Light rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: very Fair with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    3F
    Shade match 92
    $47SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with warm-golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Ivory 112
    Shade match 88
    $11.99Ulta BeautyUlta Beauty(product price)$23.01 less (66%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. #22 · Natasha Denona

    HY-GLAM Powder Foundation

    RN1
    Shade match 78
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: fair rosy

    Medium confidence· Digital match

    View match
  21. #23 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 10 Neutral
    Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  22. #24 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P1
    Shade match 93
    $52SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    64
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: fair peach

    Medium confidence· Digital match

    View match
  23. #25 · Essence

    Foundation Stick

    10
    Shade match 81
    $6.99Ulta BeautyUlta Beauty$28.01 less (80%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair Light 5 Neutral
    Shade match 82
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    59
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: fair light neutral

    Medium confidence· Digital match

    View match
  25. #27 · Essence

    Foundation Stick

    40
    Shade match 79
    $6.99Ulta BeautyUlta Beauty(product price)$28.01 less (80%)

    Matches: Near-identical swatch colourSame matte finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: fair with rosy peach undertones

    Medium confidence· Digital match

    View match
  26. #28 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 88
    $37SephoraSephoraCosts $2 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same buildable coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match
  27. #29 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier F2
    Shade match 81
    $69SephoraSephoraCosts $34 more

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 72
    $42SephoraSephoraCosts $7 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  29. #31 · Maybelline

    Fit Me Dewy + Smooth Foundation

    105 Fair Ivory
    Shade match 94
    $14.90WalmartWalmart$20.10 less (57%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a lightweight feel

    Differences: Radiant rather than matte finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation fair 10 p (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.5 W

    • Close colour
    • Fair · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Very close colour
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Close colour
    • Fair · Warm undertone

    $34

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 70, against R.E.M. Beauty Sweetener Foundation in fair 10 p. Every attribute compared, with its share of the score.

ComparedYour shadefair 10 pClosest shade match70Score
Shade match55% of overall96
Colour94#ffd6c0#f9d4bdVery close colourColour difference 1.6 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.6
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · peachWarm · peachSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 70.

Same or better

  • $28.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than buildable coverage

Different

  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Blur Tint Foundation in 02: Fair, against R.E.M. Beauty Sweetener Foundation in fair 10 p. Every attribute compared, with its share of the score.

ComparedYour shadefair 10 pClosest overall alternative02: FairScore
Shade match55% of overall90
Colour86#ffd6c0#f4cdbcVery close colourColour difference 2.8 (0 is identical)
Depth89Very fairFairCloseDepth difference: 4.7
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall73
Skin type73CombinationCombination, normal, oilyBoth marketed for combination skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Blur Tint Foundation in 02: Fair.

Same or better

  • $21 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly deeper

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Essence Foundation Stick 70

Match price
$6.99Ulta BeautyUlta Beauty
$28.01 less (80%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Bare With Me Blur Tint Foundation 02: Fair

Best price
$14Ulta BeautyUlta Beauty
$21 less (60%)

Your shade $35 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.