Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $4.50 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)Costs $20 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than buildable coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: D6 - very deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (31%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage
Retailer shade note: Deepest with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$21 less (60%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage
Retailer shade note: rich with a cool undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at Amazon
SephoraCosts $7 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than neutral undertoneFull rather than buildable coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than buildable coverage · Contains listed fragrance
Retailer shade note: very deep skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperFull rather than buildable coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Full rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: D7.5 - Very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than buildable coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than buildable coverage · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $4 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than buildable coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than buildable coverage · Does not claim not settling into lines
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$11 less (31%)Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage
Retailer shade note: Deepest with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (43%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$19.01 less (54%)Matches: Both claim a blurring effectBoth claim not settling into lines
Differences: Natural rather than matte finishFull rather than buildable coverage
Colour not compared · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage
Low confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $23 moreMatches: Same matte finishClaims long-wearingClaims transfer resistance
Differences: Slightly deeperSlightly cooler undertoneMedium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Rich, cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$19.01 less (54%)Matches: Very close colourSame matte finishClaims 30-hour wear
Differences: Slightly cooler undertoneFull rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$16.01 less (46%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephoraCosts $23 moreMatches: Very close colourSame neutral undertoneSame buildable coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Very close colourSame buildable coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame neutral undertoneClaims 16-hour wear
Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraWalmart$23.03 less (66%)Matches: Very close colourSame matte finishClaims long-wearing
Differences: Slightly cooler undertoneFull rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartSephoraCosts $17 moreMatches: Very close colourBoth claim a blurring effectClaims 16-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: deepest with cool rose undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)$19 less (54%)Matches: Very close colourBoth claim a blurring effect
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Very close colourSame buildable coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (77%)Matches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed
Retailer shade note: rich with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel
Differences: Radiant rather than matte finishLight rather than buildable coverageNo blurring effect claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with neutral warm underones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraShowing 12 of 29 matches
The closest shade to R.E.M. Beauty Sweetener Foundation rich 3 n (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Clove 11.4
$39
Cocoa
$36
175
$12.99
NW55
$30
7C
$38
59W rich warm
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in N11 Neutral Deep, against R.E.M. Beauty Sweetener Foundation in rich 3 n. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in N11 Neutral Deep.
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Deep 29, against R.E.M. Beauty Sweetener Foundation in rich 3 n. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Deep 29.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation N11 Neutral Deep
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Neutral Deep 29
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
