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Sweetener Foundation tan 10 n dupes and alternatives R.E.M. Beauty

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 30 Light Nutmeg

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$13.60WalmartWalmart
$21.40 less (61%)

Your shade $35 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Dark 25

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
74
Skin (Skin suitability)
68
Match price
$39.50Ulta BeautyUlta Beauty
Costs $4.50 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $39.50Ulta BeautyUlta Beauty(product price)Costs $4.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: dark skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10N
    Shade match 90
    $38Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage

    Retailer shade note: deep with neutral, subtle warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $39.50SephoraSephoraCosts $4.50 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    70

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    27 True Caramel
    Shade match 97
    $14.97WalmartWalmart$20.03 less (57%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    73

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Cinnamon
    Shade match 95
    $12.60WalmartWalmart$22.40 less (64%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Neutral
    Shade match 94
    $42SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: for tan-dark neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  7. #9 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $11.90 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    53H Deep Honey
    Shade match 86
    $42Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral
    Shade match 92
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Powder Foundation

    Cabo - Medium 1
    Shade match 95
    $20Ulta BeautyUlta Beauty(product price)$15 less (43%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  11. #13 · Rude

    Perfect Base Foundation Stick

    18N Deep Tan Neutral
    Shade match 94
    $8.75Ulta BeautyUlta Beauty(product price)$26.25 less (75%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Light rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    87
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    42 Tan Neutral
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    70

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    53S Deep Sand
    Shade match 83
    $42SephoraSephoraCosts $7 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Natasha Denona

    HY-GLAM Powder Foundation

    Y13
    Shade match 86
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: dark yellow

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Face Tape Full Coverage Foundation

    53G Deep Golden
    Shade match 82
    $42SephoraSephoraCosts $7 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than neutral undertoneFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Face Tape Full Coverage Foundation

    53N Deep Neutral
    Shade match 81
    $42SephoraSephoraCosts $7 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    29 Warm Pecan
    Shade match 86
    $14.97WalmartWalmart$20.03 less (57%)

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. #20 · NARS

    Natural Matte Longwear Foundation

    LA SERENA
    Shade match 84
    $55SephoraSephoraCosts $20 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: D2.5 - Deep with cool undertone

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$16.01 less (46%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. #22 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    415 Medium Deep
    Shade match 94
    $52SephoraSephoraCosts $17 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    14 Cool
    Shade match 87
    $52SephoraSephoraCosts $17 more

    Matches: Very close colourBoth claim a blurring effectClaims 16-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: deep with cool rose undertones

    Medium confidence· Digital match

    View match
  22. Shade match 98
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    57
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    46Y Tan
    Shade match 88
    $24SephoraSephora$11 less (31%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: tan, yellow undertone

    Medium confidence· Digital match

    View match
  24. #26 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    45P Tan
    Shade match 87
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: tan, pink undertone

    Medium confidence· Digital match

    View match
  25. Shade match 82
    $42SephoraSephoraCosts $7 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: for dark warm skin with a golden hue

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    25 Warm Honey
    Shade match 82
    $13.60WalmartWalmart$21.40 less (61%)

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Tan Deep
    Shade match 93
    $17.99Ulta BeautyUlta Beauty$17.01 less (49%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Radiant rather than matte finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    74
    Skin suitability
    68

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: 8 tan deep

    Medium confidence· Digital match

    View match
  28. #30 · Youngblood

    Loose Mineral Foundation

    Sable
    Shade match 91
    $50Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    80
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: dark shade, neutral undertone

    Medium confidence· Digital match

    View match
  29. #31 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    5N2 Amber Honey
    Shade match 95
    $55SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneAdds SPF 45

    Differences: Radiant rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: deep with neutral, subtle golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation tan 10 n (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  2. Dior Forever Skin Correct Full-Coverage Concealer

    6.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6.5 Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

  3. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Looks identical
    • Deep tan

    $10.99

  4. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Looks identical
    • Deep tan · Warm undertone

    $32

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Very close colour
    • Deep tan · Cool undertone

    $38

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 30 Light Nutmeg, against R.E.M. Beauty Sweetener Foundation in tan 10 n. Every attribute compared, with its share of the score.

ComparedYour shadetan 10 nClosest shade match30 Light NutmegScore
Shade match55% of overall98
Colour97#ae6a47#ac6c49Looks identicalColour difference 1.0 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.3
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73CombinationCombination, normal, oilyBoth marketed for combination skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 30 Light Nutmeg.

Same or better

  • $21.40 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same buildable coverage

Different

  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Dark 25, against R.E.M. Beauty Sweetener Foundation in tan 10 n. Every attribute compared, with its share of the score.

ComparedYour shadetan 10 nClosest overall alternativeGolden Dark 25Score
Shade match55% of overall91
Colour87#ae6a47#ab6344Very close colourColour difference 2.8 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 3.0
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Dark 25.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same buildable coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 30 Light Nutmeg

Best price
$13.60WalmartWalmart
$21.40 less (61%)

Your shade $35 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Dark 25

Match price
$39.50Ulta BeautyUlta Beauty
Costs $4.50 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.