Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $35 at Ulta Beauty
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta Beauty
Macy's$39.50View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $19 moreMatches: Very close colourSame cool undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $4.50 moreMatches: Same cool undertoneSame matte finishSame buildable coverage
Differences: Slightly deeper
Close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper
Retailer shade note: for fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy's
SephoraCosts $7 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than buildable coverage · Contains listed fragrance
Retailer shade note: fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than buildable coverage · Contains listed fragrance
Retailer shade note: very fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: L1 - very light with cool undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $20 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: L1 - Very light with cool undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$15.01 less (43%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyUlta Beauty(product price)$28.01 less (80%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverageDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: cool beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverageDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: fair rosy
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Near-identical swatch colourSame cool undertoneClaims long-wearing
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: light with cool undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $4 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly deeperLight rather than buildable coverageDoes not claim not settling into lines
Close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Light rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: FAIR WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $11.90 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Does not claim not settling into linesContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (29%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageDoes not claim not settling into linesContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Same cool undertoneClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage
Retailer shade note: Very Fair with cool pink undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Flexible Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta BeautyCosts $20 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than buildable coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: very fair neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$55View at Ulta BeautyUlta Beauty(product price)$28.01 less (80%)Matches: Same cool undertoneSame matte finish
Differences: Slightly deeperMedium rather than buildable coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: light with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty$28.01 less (80%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: fair with cool neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneBoth claim a blurring effectClaims 24-hour wear
Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: light cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$28.01 less (80%)Matches: Same cool undertoneSame matte finish
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: fair with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same cool undertoneClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage
Retailer shade note: fair cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta Beauty(product price)$27 less (77%)Matches: Same cool undertoneSame matte finish
Differences: Slightly deeperFull rather than buildable coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame cool undertoneClaims 16-hour wear
Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: L1 - very light with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sSephoraCosts $4 moreMatches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $5 moreMatches: Same matte finishClaims long-wearingBoth claim not settling into lines
Differences: Neutral rather than cool undertoneFull rather than buildable coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: for very fair skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $4 moreMatches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $1 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: fair - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraShowing 12 of 28 matches
The closest shade to R.E.M. Beauty Sweetener Foundation fair 4 c (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 2.5 C
$32
001 Cool Ivory
$10.99
095
$12.99
100
$30
8B porcelain beige
$32
Affogato
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
about-face THE PERFORMER Skin-Focused Foundation in F2COOL, against R.E.M. Beauty Sweetener Foundation in fair 4 c. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face THE PERFORMER Skin-Focused Foundation in F2COOL.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Fair 01, against R.E.M. Beauty Sweetener Foundation in fair 4 c. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Fair 01.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
about-face THE PERFORMER Skin-Focused Foundation F2COOL
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Fair 01
Ulta BeautyYour shade $35 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
