Beautler.Your beauty butler

Sweetener Foundation fair 5 w dupes and alternatives R.E.M. Beauty

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Cream

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$13 less (37%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
68
Best price
$42Ulta BeautyUlta Beauty
Costs $7 more

Your shade $35 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $42Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Retailer shade note: porcelain

    Medium confidence· Digital match

    View match
  2. #4 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Bisque
    Shade match 99
    $45Ulta BeautyUlta BeautyCosts $10 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    99
    Finish & visual result
    57
    Wear & performance
    74
    Skin suitability
    68

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: light with soft peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1N0 Porcelain
    Shade match 90
    $52Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Near-identical swatch colourSame matte finishClaims 12-hour wear

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $55SephoraSephoraCosts $20 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  5. #7 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2
    Shade match 86
    $34Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $54SephoraSephoraCosts $19 more

    Matches: Very close colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $63SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $63SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $63SephoraSephoraCosts $28 more

    Matches: Very close colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation fair 5 w (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

  3. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Close colour
    • Very fair · Warm undertone

    $36

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    345 Oatmeal

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal

    • Very close colour
    • Very fair

    $15.99

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cloud

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cloud

    • Looks identical
    • Very fair · Neutral undertone

    $36

  6. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Cream, against R.E.M. Beauty Sweetener Foundation in fair 5 w. Every attribute compared, with its share of the score.

ComparedYour shadefair 5 wClosest shade matchCreamScore
Shade match55% of overall99
Colour99#fee3cf#fee4d0Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Cream.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same buildable coverage

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none

Why the closest overall alternative works

IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Light, against R.E.M. Beauty Sweetener Foundation in fair 5 w. Every attribute compared, with its share of the score.

ComparedYour shadefair 5 wClosest overall alternativeLightScore
Shade match55% of overall88
Colour92#fee3cf#f9ddc5Very close colourColour difference 2.0 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone70Warm · yellowUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Light.

Same or better

  • Very close colour
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Both claim not settling into lines

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Cream

Match price
$22Ulta BeautyUlta Beauty
$13 less (37%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Light

Best price
$42Ulta BeautyUlta Beauty
Costs $7 more

Your shade $35 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.