Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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9 of 31 matches
Only showing matches with buildable coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$15.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $35 at Ulta Beauty · lowest price $12.60 at Walmart
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$15.01 less (43%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyWalmart$20.03 less (57%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVS
SephoraCosts $25 moreMatches: Near-identical swatch colourSame matte finishSame buildable coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$21 less (60%)Matches: Near-identical swatch colourSame matte finishSame buildable coverage
Differences: Slightly cooler undertoneDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with warm tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Same matte finishSame buildable coverageBoth claim a blurring effect
Differences: Slightly cooler undertone
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$19 less (54%)Matches: Very close colourSame matte finishSame buildable coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: light with cool undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beautyfrom $16 · product priceView at Ulta BeautyThe closest shade to R.E.M. Beauty Sweetener Foundation light 6 n (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Buff Beige
$12.99
N12
$30
130N
$24
Willow 2.3
$39
Light Beige
$36
Medium Vanilla
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 112, against R.E.M. Beauty Sweetener Foundation in light 6 n. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 112.
10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Fair, against R.E.M. Beauty Sweetener Foundation in light 6 n. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Fair.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 112
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Fair
Ulta BeautyYour shade $35 at Ulta Beauty · lowest price $12.60 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
