Sweetener Foundation medium 10 w dupes and alternatives R.E.M. Beauty
4.5 (732)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15.99Ulta Beauty(product price)$19.01 less (54%)4.2 (5,524)
Matches: Very close colour· Same matte finish· Claims 24-hour wear
Differences: Neutral rather than warm undertone· Full rather than buildable coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
81
Wear & performance
40
Skin suitability
68
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Very close colour· Same warm undertone· Claims 12-hour wear
Differences: Natural rather than matte finish· Full rather than buildable coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
62
Wear & performance
40
Skin suitability
73
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
The closest shade to R.E.M. Beauty Sweetener Foundation medium 10 w (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Face Tape Full Coverage Foundation in 45H Tan Honey, against R.E.M. Beauty Sweetener Foundation in medium 10 w. Every attribute compared, with its share of the score.
ComparedYour shademedium 10 wClosest match45H Tan HoneyHow they compareScore
Shade match55% of overall97
Colour60%95#d6906b#d49471Looks identicalColour difference 1.5 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.2
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared54
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall73
Skin type100%73CombinationNormal, combination, oilyBoth marketed for combination skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $4 more
Target
