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Sweetener Foundation rich 10 c dupes and alternatives R.E.M. Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol13Vegan5Cruelty-free9Oil-free1With SPF2Mineral3

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16 of 30

Only showing matches in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20R Zzyzx

The equivalent shade: scored on colour, depth and undertone only.

Your shade
R.E.M. Beauty
rich 10 cChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Buildable coverage
The match
Tower 28 Beauty
20R Zzyzx
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW65

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
R.E.M. Beauty
rich 10 cChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Buildable coverage
The match
MAC Cosmetics
NW65
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
52
Skin (Skin suitability)
0
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $4 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool
    Shade match 92
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneClaims long-wearing

    Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deepest cool with red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R5
    Shade match 78
    $69SephoraSephoraCosts $34 more

    Matches: Both claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: very rich neutral

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Matte Longwear Foundation

    AMBATO
    Shade match 73
    $55SephoraSephoraCosts $20 more

    Matches: Same matte finishBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    73

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    64W espresso warm
    Shade match 67
    $42SephoraSephoraCosts $7 more

    Matches: Same matte finishBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    67
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 78
    $49SephoraSephoraCosts $14 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    73

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 73
    $55SephoraSephoraCosts $20 more

    Matches: Both claim a blurring effectClaims long-wearingClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    480N Obsidian
    Shade match 72
    $49SephoraSephoraCosts $14 more

    Matches: Both claim a blurring effectClaims long-wearingClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    72
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very rich deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 74
    $49SephoraSephoraCosts $14 more

    Matches: Same cool undertoneClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    73

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: deep rich with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 71
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    70

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Face Tape Full Coverage Foundation

    63H Espresso Honey
    Shade match 61
    $42SephoraSephoraCosts $7 more

    Matches: Same matte finishBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    61
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Natural Radiant Longwear Foundation

    Majorca
    Shade match 79
    $55SephoraSephoraCosts $20 more

    Matches: Same cool undertoneClaims 16-hour wearClaims transfer resistance

    Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    73

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: D8 - very deep with cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Saie

    Glowy Super Skin Tint Foundation

    36
    Shade match 78
    $40SephoraSephoraCosts $5 more

    Matches: Same cool undertoneClaims a skin-like finishClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    70

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    40N Iconic
    Shade match 70
    $47SephoraSephoraCosts $12 more

    Matches: Both claim a blurring effectClaims 24-hour wearClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    70
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  14. #16 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R4
    Shade match 67
    $69SephoraSephoraCosts $34 more

    Matches: Both claim a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    67
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: rich warm

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation rich 10 c (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20R Zzyzx, against R.E.M. Beauty Sweetener Foundation in rich 10 c. Every attribute compared, with its share of the score.

ComparedYour shaderich 10 cClosest shade match20R ZzyzxScore
Shade match55% of overall96
Colour93#321e16#351f14Very close colourColour difference 1.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0CombinationSensitiveMarketed for different skin types
Overall match 71/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20R Zzyzx.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than buildable coverage
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65, against R.E.M. Beauty Sweetener Foundation in rich 10 c. Every attribute compared, with its share of the score.

ComparedYour shaderich 10 cClosest overall alternativeNW65Score
Shade match55% of overall92
Colour86#321e16#3a2018Very close colourColour difference 2.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall52
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0CombinationNormal, oilyMarketed for different skin types
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • No blurring effect claimed
  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20R Zzyzx

Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW65

Best price
$39SephoraSephora
Costs $4 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.