Sweetener Foundation rich 10 c dupes and alternatives R.E.M. Beauty
4.5 (732)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims a skin-like finish· Claims long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
78
Finish & visual result
64
Wear & performance
59
Skin suitability
73
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Matches: Both claim a blurring effect· Claims long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
73
Finish & visual result
81
Wear & performance
40
Skin suitability
73
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: D8 - very rich deep with neutral undertones
Matches: Both claim a blurring effect· Claims long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
72
Finish & visual result
81
Wear & performance
40
Skin suitability
73
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very rich deep skin with neutral undertones
Matches: Same cool undertone· Claims a skin-like finish· Claims long-wearing
Differences: Noticeably different swatch colour· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
74
Finish & visual result
64
Wear & performance
59
Skin suitability
73
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: deep rich with cool undertones
$8Ulta Beauty(product price)$27 less (77%)4.5 (40,486)
Matches: Claims long-wearing· Both claim not settling into lines· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
71
Finish & visual result
70
Wear & performance
59
Skin suitability
70
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed
Matches: Same cool undertone· Claims 16-hour wear· Claims transfer resistance
Differences: Natural rather than matte finish· Full rather than buildable coverage· No blurring effect claimed
Score details
Shade match
79
Finish & visual result
62
Wear & performance
40
Skin suitability
73
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: D8 - very deep with cool undertones
Matches: Same cool undertone· Claims a skin-like finish· Claims a lightweight feel
Differences: Natural rather than matte finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
64
Wear & performance
40
Skin suitability
70
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: rich skin tones with cool undertones
The closest shade to R.E.M. Beauty Sweetener Foundation rich 10 c (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Cool, against R.E.M. Beauty Sweetener Foundation in rich 10 c. Every attribute compared, with its share of the score.
ComparedYour shaderich 10 cClosest matchDeep CoolHow they compareScore
Shade match55% of overall92
Colour60%87#321e16#3a2317Very close colourColour difference 2.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68CombinationNormal, dry, combination, oily, sensitiveBoth marketed for combination skin
Overall match 76/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $14 more
