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Sweetener Foundation rich 10 c dupes and alternatives R.E.M. Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, vegan.

  • 7 matches have no formulation listed and are not shown.
  • 17 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier R5

The equivalent shade and the most similar foundation overall.

Overall match
73out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Shade match
78out of 100
Colour
79
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $34 more

Your shade $35 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Face Tape Full Coverage Foundation

    64W espresso warm
    Shade match 67
    $42SephoraSephoraCosts $7 more

    Matches: Same matte finishBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    67
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 71
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    70

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Face Tape Full Coverage Foundation

    63H Espresso Honey
    Shade match 61
    $42SephoraSephoraCosts $7 more

    Matches: Same matte finishBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    61
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    73

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 67
    $69SephoraSephoraCosts $34 more

    Matches: Both claim a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    67
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: rich warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation rich 10 c (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  5. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier R5, against R.E.M. Beauty Sweetener Foundation in rich 10 c. Every attribute compared, with its share of the score.

ComparedYour shaderich 10 cClosest matchAtelier R5Score
Shade match55% of overall78
Colour79#321e16#3d271aClose colourColour difference 3.8 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80CombinationNormal, combinationBoth marketed for combination skin
Overall match 73/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier R5.

Same or better

  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy Atelier R5

Best price
$69SephoraSephora
Costs $34 more

Your shade $35 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.