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Sweetener Foundation tan 9 w dupes and alternatives R.E.M. Beauty

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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11 of 31

Only showing matches with medium coverage, without fragrance.

  • 5 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Warm Coconut 356

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$23.01 less (66%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Natasha Denona HY-GLAM Powder Foundation Y13

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
88
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$55Ulta BeautyUlta Beauty
Costs $20 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    325 Tan Warm
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$16.01 less (46%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Warm
    Shade match 91
    $52SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    38 Medium Deep Neutral
    Shade match 91
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral
    Shade match 87
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5N2 Amber Honey
    Shade match 82
    $52SephoraSephoraCosts $17 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: deep with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    42 Tan Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Very close colourClaims long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    70

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 85
    $11.99Ulta BeautyUlta Beauty(product price)$23.01 less (66%)

    Matches: Very close colourSame matte finishClaims 12-hour wear

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    37 Warm Deep Cool
    Shade match 78
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  9. #11 · Natasha Denona

    HY-GLAM Powder Foundation

    R6-7
    Shade match 74
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: dark rosy

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation tan 9 w (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $31

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW43

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW43

    • Very close colour
    • Tan · Warm · peach undertone

    $30

  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Looks identical
    • Tan · Neutral undertone

    $38

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Close colour
    • Tan · Warm · golden undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Close colour
    • Deep tan · Warm · peach undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Warm Coconut 356, against R.E.M. Beauty Sweetener Foundation in tan 9 w. Every attribute compared, with its share of the score.

ComparedYour shadetan 9 wClosest shade matchWarm Coconut 356Score
Shade match55% of overall96
Colour94#b96f46#b56f43Very close colourColour difference 1.5 (0 is identical)
Depth99TanTanSameDepth difference: 0.8
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0CombinationNormal, oilyMarketed for different skin types
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Warm Coconut 356.

Same or better

  • $23.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Natasha Denona HY-GLAM Powder Foundation in Y13, against R.E.M. Beauty Sweetener Foundation in tan 9 w. Every attribute compared, with its share of the score.

ComparedYour shadetan 9 wClosest overall alternativeY13Score
Shade match55% of overall92
Colour88#b96f46#ae6d45Very close colourColour difference 2.6 (0 is identical)
Depth96TanDeep tanCloseDepth difference: 2.7
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100CombinationCombinationBoth marketed for combination skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in Y13.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Warm Coconut 356

Match price
$11.99Ulta BeautyUlta Beauty
$23.01 less (66%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Natasha Denona HY-GLAM Powder Foundation Y13

Match price
$55Ulta BeautyUlta Beauty
Costs $20 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.