Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
7 of 30 matches
Only showing matches without silicones.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $42 at Ulta Beauty
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
CVS$25.01 less (60%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish
Differences: Light rather than medium coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
CVS$16.99View at CVSUlta Beauty$32.90 less (78%)Matches: Very close colourSame warm undertoneSame radiant finish
Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautyTarget$12 less (29%)Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Natural rather than radiant finishBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at Target
Sephora$2.50 less (6%)Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for oily skin
Retailer shade note: tan-dark neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Very close colourBoth claim 12-hour wearClaims not settling into lines
Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sTarget$12 less (29%)Matches: Both claim a skin-like finishBoth claim a lightweight feelNo fragrance listed
Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetThe closest shade to Rabanne Fresh Touch 24H Radiant Foundation 70W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
400
$30
Medium Tan 3
$22
WN 114 Golden
$22
11.5
$42
34.5 Rich Golden
$30
405 Toffee
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Well People Skinforia Serum Foundation in 30 Medium Tan Warm, against Rabanne Fresh Touch 24H Radiant Foundation in 70W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Skinforia Serum Foundation in 30 Medium Tan Warm.
6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $42 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
