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Fresh Touch 24H Radiant Foundation 70W dupes and alternatives Rabanne

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free20No drying alcohol20Vegan7Cruelty-free9Oil-free0With SPF4Mineral6

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Only showing matches made for normal skin.

  • 4 matches have no skin type listed and are not shown.

Closest shade match: Well People Skinforia Serum Foundation 30 Medium Tan Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rabanne
70WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Medium coverage
The match
Well People
30 Medium Tan Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$21 less (50%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 48S Tan-Deep Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Rabanne
70WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Medium coverage
The match
Tarte
48S Tan-Deep Sand
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW22
    Shade match 97
    $46Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium N230
    Shade match 94
    $16.99CVSCVS$25.01 less (60%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    94
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    260 Y
    Shade match 95
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with yellow undertones

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    True Skin Serum Foundation

    Senja SF9.25
    Shade match 93
    $56SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: deep with golden olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W7 Warm Medium Deep
    Shade match 97
    $13.99Ulta BeautyUlta Beauty$28.01 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Daily Calm Makeup Balm Foundation

    Medium
    Shade match 91
    $49Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  7. #9 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Medium Tan Warm
    Shade match 94
    $9.10$13Ulta BeautyUlta Beauty$32.90 less (78%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    290 Medium Warm
    Shade match 99
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    99
    Finish & visual result
    60
    Wear & performance
    44
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium To Tan Olive
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneMatte rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    69
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  10. #12 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DG3 Caramel
    Shade match 96
    $40Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: dark with golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  12. #14 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    300
    Shade match 94
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  13. #15 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Warm Tan 22
    Shade match 88
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for oily skin

    Retailer shade note: tan-dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · Live Tinted

    HUESTICK Complexion Stick

    10 Medium
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    63
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Face Tape Full Coverage Foundation

    47S Tan-Deep Sand
    Shade match 96
    $42SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    45
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    495 Amber
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Near-identical swatch colourClaims transfer resistanceClaims colour stability

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    44
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    19 Warm Beige
    Shade match 95
    $14.99TargetTarget$27.01 less (64%)

    Matches: Very close colourSame warm undertone

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC47
    Shade match 86
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    45
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deepest neutral with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  19. #21 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    6N1 Mocha
    Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourBoth claim 12-hour wearClaims not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    42
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$27.41 less (65%)

    Matches: Both claim a blurring effectNo fragrance listedAdds SPF 15

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    45
    Wear & performance
    60
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  21. #23 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 71
    $14.99TargetTarget$27.01 less (64%)

    Matches: Same medium coverage

    Differences: Slightly lighterNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  22. #24 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 54
    $30TargetTarget$12 less (29%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    54
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Showing 12 of 22 matches

Looking for a concealer in your shade?

The closest shade to Rabanne Fresh Touch 24H Radiant Foundation 70W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Very close colour
    • Medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 30 Medium Tan Warm, against Rabanne Fresh Touch 24H Radiant Foundation in 70W. Every attribute compared, with its share of the score.

ComparedYour shade70WClosest shade match30 Medium Tan WarmScore
Shade match55% of overall99
Colour99#c68f61#c78f60Looks identicalColour difference 0.3 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 30 Medium Tan Warm.

Same or better

  • $21 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 48S Tan-Deep Sand, against Rabanne Fresh Touch 24H Radiant Foundation in 70W. Every attribute compared, with its share of the score.

ComparedYour shade70WClosest overall alternative48S Tan-Deep SandScore
Shade match55% of overall96
Colour94#c68f61#c88b5bVery close colourColour difference 1.6 (0 is identical)
Depth98MediumMedium tanCloseDepth difference: 1.2
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 48S Tan-Deep Sand.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 20

Different

  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 30 Medium Tan Warm

Best price
$21Ulta BeautyUlta Beauty
$21 less (50%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Babassu Foundcealer Dewy Foundation SPF 20 48S Tan-Deep Sand

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.