Fresh Touch 24H Radiant Foundation 90W dupes and alternatives Rabanne
Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 31 matches
Only showing matches with buildable coverage.
Closest shade match: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 368
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 80out of 100
- Colour
- 82
- Depth
- 94
- Undertone
- 65
Your shade $42 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Where to buy 368
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Closest overall alternative: Well People Skinforia Serum Foundation 38 Deep Tan Cool
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 77out of 100
- Shade (Shade match)
- 76
- Finish (Finish & visual result)
- 76
- Wear (Wear & performance)
- 80
- Skin (Skin suitability)
- 80
Your shade $42 at Ulta Beauty
Where to buy 38 Deep Tan Cool
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Rabanne Fresh Touch 24H Radiant Foundation 90W (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

54H deep honey
Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey
- Very close colour
- Deep · Warm · peach undertone
$32

15 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep
- Looks identical
- Deep · Neutral undertone
$36

Cacao
17 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17 Deep
- Close colour
- Deep · Neutral · neutral golden undertone
$36
520 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W
- Close colour
- Deep · Warm · golden undertone
$32
NC50
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50
- Close colour
- Deep · Warm · golden undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 368, against Rabanne Fresh Touch 24H Radiant Foundation in 90W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 368.
Same or better
- $26.01 less
- Same radiant finish
- Buildable rather than medium coverage
- Claims not settling into lines
- No fragrance listed
Different
- Small colour difference on the swatch
- Neutral rather than warm undertone
- No skin-like finish claimed
- No blurring effect claimed
- Does not claim a lightweight feel
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Well People Skinforia Serum Foundation in 38 Deep Tan Cool, against Rabanne Fresh Touch 24H Radiant Foundation in 90W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Skinforia Serum Foundation in 38 Deep Tan Cool.
Same or better
- $21 less
- Very close colour
- Buildable rather than medium coverage
- Both claim a skin-like finish
- Both claim a lightweight feel
- No fragrance listed
Different
- Slightly cooler undertone
- Natural finish instead of radiant
- No blurring effect claimed
- Not marketed for sensitive skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 368
Your shade $42 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Closest overall alternative
Well People Skinforia Serum Foundation 38 Deep Tan Cool
Your shade $42 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.