Liquid Touch Brightening Concealer 310W dupes and alternatives Rare Beauty
4.2 (2,558)·Medium light · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same radiant finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than warm undertone· Medium-full rather than medium coverage
Score details
Shade match
75
Finish & visual result
100
Wear & performance
68
Skin suitability
50
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: medium with neutral/pink undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 310W (Medium light · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N, against Rare Beauty Liquid Touch Brightening Concealer in 310W. Every attribute compared, with its share of the score.
ComparedYour shade310WClosest match3.5NHow they compareScore
Shade match55% of overall87
Colour60%93#d1a784#cca17fVery close colourColour difference 1.7 (0 is identical)
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMedium-fullCloseMedium-full coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $12 more
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