Liquid Touch Brightening Concealer 390C dupes and alternatives Rare Beauty
4.2 (2,558)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Slightly warmer undertone· No long-wear claim
Score details
Shade match
65
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral warm undertones
Matches: Same medium coverage· Both claim a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
62
Finish & visual result
82
Wear & performance
72
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
59
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral peach undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Olive rather than cool undertone· No long-wear claim
Score details
Shade match
58
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Olive rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral olive undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 390C (Medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Light Tan, against Rare Beauty Liquid Touch Brightening Concealer in 390C. Every attribute compared, with its share of the score.
ComparedYour shade390CClosest matchLight TanHow they compareScore
Shade match55% of overall77
Colour60%78#cc8e74#d78f69Close colourColour difference 3.9 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared82
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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