Liquid Touch Brightening Concealer 390C dupes and alternatives Rare Beauty
4.2 (2,558)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Claims a blurring effect· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with cool rosy undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
72
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
74
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
70
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Same cool undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than radiant finish
Score details
Shade match
70
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than radiant finish
Score details
Shade match
70
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Same cool undertone· Same radiant finish· Same medium coverage
Differences: Noticeably different swatch colour· Slightly deeper· No skin-like finish claimed
Score details
Shade match
68
Finish & visual result
79
Wear & performance
65
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: MD4 - medium-deep to deep with cool undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Slightly warmer undertone· No long-wear claim
Score details
Shade match
65
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral warm undertones
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
64
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Matches: Same cool undertone· Claims a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Same cool undertone· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD2.5 - Medium-deep with cool undertones
Matches: Same medium coverage· Both claim a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
62
Finish & visual result
82
Wear & performance
72
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim
Matches: Same radiant finish· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
63
Finish & visual result
79
Wear & performance
65
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: MD3 - medium-deep to deep with neutral undertones
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
63
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
59
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral peach undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Olive rather than cool undertone· No long-wear claim
Score details
Shade match
58
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Olive rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral olive undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 390C (Medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4C0, against Rare Beauty Liquid Touch Brightening Concealer in 390C. Every attribute compared, with its share of the score.
ComparedYour shade390CClosest match4C0How they compareScore
Shade match55% of overall87
Colour60%85#cc8e74#ca8967Very close colourColour difference 3.0 (0 is identical)
Overall match 82/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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