Liquid Touch Brightening Concealer 250W dupes and alternatives Rare Beauty
4.2 (2,558)·Light medium · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Same warm undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with golden beige undertones
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Very close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Luminous rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
82
Finish & visual result
77
Wear & performance
100
Skin suitability
50
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for light neutral skin with peach undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with neutral undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
79
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light-medium skin tones with neutral undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Slightly lighter· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Slightly cooler undertone· Satin rather than radiant finish
Score details
Shade match
70
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with rosy peach undertones
Matches: Very close colour· Claims transfer resistance
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm olive undertones
Matches: Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm peach undertones
Matches: Very close colour· Claims transfer resistance
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with warm olive undertones
Matches: Same warm undertone· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm yellow undertones
Matches: Very close colour· Claims transfer resistance
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm olive undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than warm undertone· Matte rather than radiant finish
Score details
Shade match
79
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with neutral undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 250W (Light medium · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Correct Full-Coverage Concealer in 2W Warm, against Rare Beauty Liquid Touch Brightening Concealer in 250W. Every attribute compared, with its share of the score.
ComparedYour shade250WClosest shade match2W WarmHow they compareScore
Shade match55% of overall98
Colour60%97#e0b48c#dcb189Looks identicalColour difference 0.9 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall25
Skin type100%25Oily, dry, combination, normalNormalBoth marketed for normal skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 4, against Rare Beauty Liquid Touch Brightening Concealer in 250W. Every attribute compared, with its share of the score.
ComparedYour shade250WClosest overall alternative4How they compareScore
Shade match55% of overall98
Colour60%96#e0b48c#ddb389Looks identicalColour difference 1.1 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 91/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $7 more
