Liquid Touch Brightening Concealer 120C dupes and alternatives Rare Beauty
4.2 (2,558)·Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light medium with neutral peach undertones
Matches: Very close colour· Same cool undertone· Both claim long-wearing
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
43
Wear & performance
86
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for light skin w/ cool peach undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same radiant finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light with subtle golden undertones
Matches: Near-identical swatch colour· Same radiant finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light+ with peachy golden undertones
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Olive rather than cool undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
78
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light+ with neutral olive undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
82
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Matches: Same cool undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly deeper· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: fair skin tones with pink undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
77
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light medium with neutral yellow undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
73
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
42
Wear & performance
61
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for fair skin with cool undertones
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: light with neutral undertones
Matches: Same cool undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with a balance of warm & cool undertones
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
80
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Same cool undertone· Claims a blurring effect· Claims transfer resistance
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Fair-Medium with cool undertones
Matches: Same cool undertone· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Matches: Same cool undertone· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with cool rosy undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 120C (Fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 1C, against Rare Beauty Liquid Touch Brightening Concealer in 120C. Every attribute compared, with its share of the score.
ComparedYour shade120CClosest shade match1CHow they compareScore
Shade match55% of overall97
Colour60%96#f3d0b8#eecdb4Looks identicalColour difference 1.3 (0 is identical)
Depth15%97FairFairSameDepth difference: 1.8
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 81/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris True Match Radiant Serum Concealer in W3, against Rare Beauty Liquid Touch Brightening Concealer in 120C. Every attribute compared, with its share of the score.
ComparedYour shade120CClosest overall alternativeW3How they compareScore
Shade match55% of overall87
Colour60%83#f3d0b8#ffdec4Close colourColour difference 3.3 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Oily, dry, combination, normalSensitiveMarketed for different skin types
Overall match 88/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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