Liquid Touch Brightening Concealer 180W dupes and alternatives Rare Beauty
4.2 (2,558)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Very close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
Matches: Near-identical swatch colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with neutral undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: light medium with warm undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly cooler undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Very close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with rosy peach undertones
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm undertones
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, peach undertones
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm peach undertones
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: light medium with neutral undertones
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light-medium skin tones with neutral undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light medium with rosy undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly cooler undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light+ with cool pink undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 180W (Light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand, against Rare Beauty Liquid Touch Brightening Concealer in 180W. Every attribute compared, with its share of the score.
ComparedYour shade180WClosest shade match27S light-medium sandHow they compareScore
Shade match55% of overall98
Colour60%97#e3ba9c#e6bc9bLooks identicalColour difference 1.1 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Overall match 79/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1, against Rare Beauty Liquid Touch Brightening Concealer in 180W. Every attribute compared, with its share of the score.
ComparedYour shade180WClosest overall alternative2W1How they compareScore
Shade match55% of overall97
Colour60%96#e3ba9c#e7ba9cLooks identicalColour difference 1.2 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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