Liquid Touch Brightening Concealer 170W dupes and alternatives Rare Beauty
4.2 (2,558)·Light · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Warm rather than olive undertone· Luminous rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
77
Wear & performance
100
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than olive undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for fair warm skin with yellow undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Warm rather than olive undertone· No long-wear claim
Score details
Shade match
84
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Same radiant finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Medium-full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
100
Wear & performance
68
Skin suitability
50
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: fair/medium with neutral undertones
Matches: Same radiant finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than olive undertone· Medium-full rather than medium coverage
Score details
Shade match
76
Finish & visual result
100
Wear & performance
68
Skin suitability
50
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with golden undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
79
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Neutral rather than olive undertone· No long-wear claim
Score details
Shade match
78
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light medium with neutral yellow undertones
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than olive undertone· Matte rather than radiant finish
Score details
Shade match
85
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: fair-light skin tones with neutral undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
74
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
76
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
76
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with neutral undertones
Matches: Very close colour· Claims transfer resistance
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with warm yellow undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
73
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Claims transfer resistance
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with warm undertones
Matches: Very close colour· Claims transfer resistance
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with warm undertones
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Same radiant finish· Both claim not settling into lines
Differences: Warm rather than olive undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
81
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly lighter· Warm rather than olive undertone· Matte rather than radiant finish
Score details
Shade match
83
Finish & visual result
42
Wear & performance
75
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: light beige with peachy undertones
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Same radiant finish· Both claim not settling into lines
Differences: Warm rather than olive undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
80
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: fair-light skin tones with pink-neutral undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 170W (Light · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Marshmallow 1.3 Golden, against Rare Beauty Liquid Touch Brightening Concealer in 170W. Every attribute compared, with its share of the score.
ComparedYour shade170WClosest shade matchMarshmallow 1.3 GoldenHow they compareScore
Shade match55% of overall92
Colour60%96#e2c29f#e3c2a2Looks identicalColour difference 1.2 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 79/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Cotton 2, against Rare Beauty Liquid Touch Brightening Concealer in 170W. Every attribute compared, with its share of the score.
ComparedYour shade170WClosest overall alternativeCotton 2How they compareScore
Shade match55% of overall91
Colour60%95#e2c29f#e1be9cVery close colourColour difference 1.5 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.7
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 84/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $7 more
