Liquid Touch Brightening Concealer 200C dupes and alternatives Rare Beauty
4.2 (2,558)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with neutral undertones
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Very close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with golden beige undertones
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
73
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Very close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium light with peach undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
42
Wear & performance
61
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light skin with cool undertones
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly deeper· Neutral rather than cool undertone· Matte rather than radiant finish
Score details
Shade match
84
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light-medium skin tones with neutral undertones
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: light medium with neutral undertones
Matches: Same cool undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
74
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
81
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
$8Ulta Beauty(product price)$16 less (67%)4.2 (5,664)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
43
Wear & performance
86
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with golden undertones
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
75
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
$15.99Ulta Beauty(product price)$8.01 less (33%)4.2 (1,617)
Matches: Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
43
Wear & performance
65
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
72
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
73
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: light medium with warm undertones
$10.99Ulta Beauty(product price)$13.01 less (54%)4.1 (2,823)
Matches: Very close colour· Both claim a lightweight feel
Differences: Natural rather than radiant finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
50
Wear & performance
54
Skin suitability
0
Very close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/dry/combination/normal skin
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
74
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than radiant finish
Score details
Shade match
71
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L2.8 - Light to medium with warm undertones, and a peach tone
Matches: Claims a blurring effect· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
74
Finish & visual result
42
Wear & performance
61
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light skin with neutral golden undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 200C (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cotton Candy 2.3 Beige, against Rare Beauty Liquid Touch Brightening Concealer in 200C. Every attribute compared, with its share of the score.
ComparedYour shade200CClosest shade matchCotton Candy 2.3 BeigeHow they compareScore
Shade match55% of overall97
Colour60%95#ecc39d#e8c39cLooks identicalColour difference 1.5 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Overall match 82/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Glossier Stretch Concealer for Dewy Buildable Coverage in Light 4, against Rare Beauty Liquid Touch Brightening Concealer in 200C. Every attribute compared, with its share of the score.
ComparedYour shade200CClosest overall alternativeLight 4How they compareScore
Shade match55% of overall93
Colour60%90#ecc39d#f7cba5Very close colourColour difference 2.3 (0 is identical)
Depth15%90LightFairCloseDepth difference: 4.5
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$16 less (67%)
