Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (cool vs neutral)· Same radiant finish
Differences: Slightly deeper· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light with cool pink undertones
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Slightly deeper· Olive rather than neutral undertone· No long-wear claim
Score details
Shade match
80
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light+ with neutral olive undertones
Matches: Same neutral undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Slightly deeper· Slightly warmer undertone· No long-wear claim
Score details
Shade match
76
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light+ with peachy golden undertones
Matches: Same neutral undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly deeper· Slightly warmer undertone· No long-wear claim
Score details
Shade match
74
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light with subtle golden undertones
Matches: Same neutral undertone· Same radiant finish· Same medium coverage
Differences: Slightly deeper· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
73
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light medium with neutral peach undertones
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Matches: Very close colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
Matches: Same neutral undertone· Same radiant finish· Same medium coverage
Differences: Slightly deeper· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
71
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light medium with neutral yellow undertones
Matches: Very close colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Matches: Similar undertone (cool vs neutral)· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L2.5 - Light with cool undertones
$15.99Ulta Beauty(product price)$8.01 less (33%)4.2 (1,617)
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
43
Wear & performance
65
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Very close colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Slightly deeper· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Matches: Similar undertone (cool vs neutral)· Claims a blurring effect· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Very close colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
$15.99Ulta Beauty(product price)$8.01 less (33%)4.2 (1,617)
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
43
Wear & performance
65
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
$10.99Ulta Beauty(product price)$13.01 less (54%)4.1 (2,823)
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Natural rather than radiant finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
50
Wear & performance
54
Skin suitability
0
Looks identical · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/dry/combination/normal skin
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 140C (Very fair · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Soft Matte Complete Concealer in Madeleine, against Rare Beauty Liquid Touch Brightening Concealer in 140C. Every attribute compared, with its share of the score.
ComparedYour shade140CClosest shade matchMadeleineHow they compareScore
Shade match55% of overall94
Colour60%96#f7dac7#f8ddc9Looks identicalColour difference 1.2 (0 is identical)
Overall match 78/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris True Match Radiant Serum Concealer in W3, against Rare Beauty Liquid Touch Brightening Concealer in 140C. Every attribute compared, with its share of the score.
ComparedYour shade140CClosest overall alternativeW3How they compareScore
Shade match55% of overall88
Colour60%87#f7dac7#ffdec4Very close colourColour difference 2.7 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Oily, dry, combination, normalSensitiveMarketed for different skin types
Overall match 89/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$7.01 less (29%)
