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Liquid Touch Brightening Concealer 500N dupes and alternatives Rare Beauty

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Maple

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
500NChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Too Faced
Maple
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
91out of 100
Colour
92
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer C10

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Rare Beauty
500NChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
L'Oréal Paris
C10
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
Overall match
84out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Match price
$16.99Ulta BeautyUlta Beauty
$7.01 less (29%)

Your shade $24 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $32SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3
    Shade match 81
    $22SephoraSephora$2 less (8%)

    Matches: Same neutral undertoneSame radiant finishBoth claim long-wearing

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Radiant Creamy Concealer

    Cacao
    Shade match 88
    $36SephoraSephoraCosts $12 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: D2 - deep with warm undertones

    High confidence· Digital match

    View match
  4. Shade match 78
    $30Ulta BeautyUlta BeautyCosts $6 more

    Matches: Similar undertone (warm vs neutral)Both claim a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1
    Shade match 74
    $22SephoraSephora$2 less (8%)

    Matches: Similar undertone (warm vs neutral)Same radiant finishBoth claim long-wearing

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  7. Shade match 76
    $36Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium-full rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: deepest with neutral warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 75
    $42SephoraSephoraCosts $18 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines

    Retailer shade note: deep, pink

    Medium confidence· Digital match

    View match
  9. Shade match 80
    $32SephoraSephoraCosts $8 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Olive rather than neutral undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than neutral undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  10. Shade match 74
    $42SephoraSephoraCosts $18 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishSame medium coverage

    Differences: Slightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines

    Retailer shade note: deep with golden undertone

    Medium confidence· Digital match

    View match
  11. Shade match 73
    $36Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium-full rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $30SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $30SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 78
    $36SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 70
    $42SephoraSephoraCosts $18 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperOlive rather than neutral undertoneDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Does not claim not settling into lines

    Retailer shade note: very deep with an olive undertone

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N9
    Shade match 65
    $16.99Ulta BeautyUlta Beauty$7.01 less (29%)

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNot marketed for oily/dry/combination/normal skin

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Slight colour difference · Radiant finish

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Not marketed for oily/dry/combination/normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. Shade match 77
    $30SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 125 Mahogany
    Shade match 76
    $22$32SephoraSephora$2 less (8%)

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    High confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W10.5
    Shade match 61
    $16.99Ulta BeautyUlta Beauty(product price)$7.01 less (29%)

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneNot marketed for oily/dry/combination/normal skin

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Slight colour difference · Radiant finish

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Not marketed for oily/dry/combination/normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 84
    $32SephoraSephoraCosts $8 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNo skin-like finish claimedNot marketed for oily/normal skin

    Score details
    Shade match
    84
    Finish & visual result
    48
    Wear & performance
    86
    Skin suitability
    46

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Not marketed for oily/normal skin

    Retailer shade note: deep with golden undertones

    High confidence· Digital match

    View match
  21. Shade match 74
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Similar undertone (warm vs neutral)Both claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    74
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    92

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 88
    $32SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  23. Shade match 83
    $38SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    High confidence· Digital match

    View match
  24. Shade match 65
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Similar undertone (warm vs neutral)Both claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterLuminous rather than radiant finish

    Score details
    Shade match
    65
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for dark warm skin with golden undertones

    Medium confidence· Digital match

    View match
  25. Shade match 82
    $38SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle brown undertones

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 124 Sienna
    Shade match 72
    $22$32SephoraSephora$2 less (8%)

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    72
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    High confidence· Digital match

    View match
  27. Shade match 67
    $32SephoraSephoraCosts $8 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly lighterNo long-wear claim

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  28. Shade match 80
    $32SephoraSephoraCosts $8 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    48
    Wear & performance
    86
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No skin-like finish claimed · Not marketed for oily/normal skin

    Retailer shade note: deep with red undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 500N (Deep tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Maybelline Fit Me Matte + Poreless Foundation

    Truffle 362

    Maybelline Fit Me Matte + Poreless Foundation, shade Truffle 362

    • Looks identical
    • Deep tan · Neutral undertone

    $11.99

  2. Rabanne Fresh Touch 24H Radiant Foundation

    80N

    Rabanne Fresh Touch 24H Radiant Foundation, shade 80N

    • Looks identical
    • Deep · Neutral undertone

    $42

  3. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4Y66 - Warm Walnut

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4Y66 - Warm Walnut

    • Looks identical
    • Deep · Warm · yellow undertone

    $49

  4. Tarte Timeless Hydrating Foundation

    53N Deep Neutral

    Tarte Timeless Hydrating Foundation, shade 53N Deep Neutral

    • Looks identical
    • Deep tan · Neutral undertone

    $42

  5. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Spruce 12.75 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Spruce 12.75 N

    • Looks identical
    • Deep tan · Neutral undertone

    $48

  6. NARS Natural Radiant Longwear Foundation

    Timaru

    NARS Natural Radiant Longwear Foundation, shade Timaru

    • Very close colour
    • Deep tan · Neutral undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Maple, against Rare Beauty Liquid Touch Brightening Concealer in 500N. Every attribute compared, with its share of the score.

ComparedYour shade500NClosest shade matchMapleScore
Shade match55% of overall91
Colour92#936148#966142Very close colourColour difference 2.0 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Oily, dry, combination, normalNormal, dry, combinationBoth marketed for dry/​combination/​normal skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Maple.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris True Match Radiant Serum Concealer in C10, against Rare Beauty Liquid Touch Brightening Concealer in 500N. Every attribute compared, with its share of the score.

ComparedYour shade500NClosest overall alternativeC10Score
Shade match55% of overall81
Colour75#936148#945b36Close colourColour difference 4.3 (0 is identical)
Depth96Deep tanDeepCloseDepth difference: 2.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Oily, dry, combination, normalSensitiveMarketed for different skin types
Overall match 84/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in C10.

Same or better

  • $7.01 less
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for oily/dry/combination/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Maple

Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris True Match Radiant Serum Concealer C10

Match price
$16.99Ulta BeautyUlta Beauty
$7.01 less (29%)

Your shade $24 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.