Liquid Touch Brightening Concealer 490C dupes and alternatives Rare Beauty
4.2 (2,558)·Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same radiant finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
60
Finish & visual result
100
Wear & performance
100
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Not marketed for oily/dry/combination/normal skin · Contains drying alcohol
Matches: Same radiant finish· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than cool undertone· No skin-like finish claimed
Score details
Shade match
69
Finish & visual result
79
Wear & performance
65
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: D1 - medium-deep to deep with neutral undertones
$16.99Ulta Beauty(product price)$7.01 less (29%)4.4 (832)
Matches: Same radiant finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
55
Finish & visual result
100
Wear & performance
100
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Not marketed for oily/dry/combination/normal skin · Contains drying alcohol
Matches: Same radiant finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
55
Finish & visual result
86
Wear & performance
100
Skin suitability
50
Visibly different colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Similar undertone (neutral vs cool)· Same radiant finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· No skin-like finish claimed· No long-wear claim
Score details
Shade match
72
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Same cool undertone· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than radiant finish
Score details
Shade match
65
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
73
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: D1 - Medium-deep to deep with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
61
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
55
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
55
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
56
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Matches: Same radiant finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· No skin-like finish claimed
Score details
Shade match
62
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Same radiant finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· No skin-like finish claimed
Score details
Shade match
62
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Same cool undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than radiant finish
Score details
Shade match
67
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Slightly warmer undertone
Score details
Shade match
53
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with golden undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Slightly warmer undertone
Score details
Shade match
51
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with golden undertones
Differences: Noticeably different swatch colour · Described as deep, yours as medium tan · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: deep with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep tan, yours as medium tan · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: deep tan with neutral warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan
Differences: Slightly deeper · Described as deep, yours as medium tan · Neutral rather than cool undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deep with neutral golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Differences: Described as deep tan, yours as medium tan · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: tan deep with neutral golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan
Differences: Noticeably different swatch colour · Described as deep, yours as medium tan · Neutral rather than cool undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deep with neutral/red undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Differences: Noticeably different swatch colour · Slightly lighter · Described as very deep, yours as medium tan · Neutral rather than cool undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deepest with neutral/red undertones
Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan
Differences: Noticeably different swatch colour · Described as very deep, yours as medium tan · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deepest with neutral golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan
Matches: Same radiant finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Described as very deep, yours as medium tan· Slightly warmer undertone
Score details
Shade match
40
Finish & visual result
100
Wear & performance
68
Skin suitability
50
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Described as very deep, yours as medium tan · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deepest with neutral warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 490C (Deep tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Soft Matte Complete Concealer in Hazelnut, against Rare Beauty Liquid Touch Brightening Concealer in 490C. Every attribute compared, with its share of the score.
ComparedYour shade490CClosest matchHazelnutHow they compareScore
Shade match55% of overall93
Colour60%88#a25d46#9d5f43Very close colourColour difference 2.6 (0 is identical)
Overall match 78/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$7.01 less (29%)
