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Liquid Touch Brightening Concealer 490C dupes and alternatives Rare Beauty

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol10Vegan5Cruelty-free5Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage.

  • 7 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Hazelnut

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
490CChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Medium coverage
The match
NARS
Hazelnut
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
48
Wear (Wear & performance)
72
Skin (Skin suitability)
75
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    5C1
    Shade match 75
    $34SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame medium coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    68
    Wear & performance
    86
    Skin suitability
    92

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed

    Retailer shade note: medium deep with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Radiant Creamy Concealer

    Café
    Shade match 69
    $36SephoraSephoraCosts $12 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    75

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: D1 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    33 Medium Rosy
    Shade match 65
    $32SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    65
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Soft Matte Complete Concealer

    Café
    Shade match 73
    $36SephoraSephoraCosts $12 more

    Matches: Same medium coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    48
    Wear & performance
    72
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: D1 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    41 Medium Deep Neutral
    Shade match 61
    $32SephoraSephoraCosts $8 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    61
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    42 Medium Deep Neutral
    Shade match 56
    $32SephoraSephoraCosts $8 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    56
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden
    Shade match 53
    $32SephoraSephoraCosts $8 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone

    Score details
    Shade match
    53
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    40 Medium Deep Golden
    Shade match 51
    $32SephoraSephoraCosts $8 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone

    Score details
    Shade match
    51
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  9. #10 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    11.75
    Shade match 40
    $42SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame radiant finishSame medium coverage

    Differences: Described as deep, yours as medium tanDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as deep, yours as medium tan · Does not claim not settling into lines

    Retailer shade note: deep, pink

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 490C (Deep tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    57N Rich Neutral

    Tarte Face Tape Full Coverage Foundation, shade 57N Rich Neutral

    • Close colour
    • Deep · Cool undertone

    $42

    SephoraView at Sephora
  2. Tarte Maracuja Juicy Glow Tint

    45N Tan Neutral

    Tarte Maracuja Juicy Glow Tint, shade 45N Tan Neutral

    • Close colour
    • Deep tan · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Feather Matte Powder Foundation

    5N Tiramisu

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 5N Tiramisu

    • Very close colour
    • Deep tan · Neutral undertone

    $54

    Ulta BeautyView at Ulta Beauty
  4. Pixi On-the-Glow BASE Foundation Moisture Stick

    Espresso

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Espresso

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $22

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    5C1 Sepia

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 5C1 Sepia

    • Close colour
    • Deep tan · Cool undertone

    $54

    SephoraView at Sephora
  6. Well People Skinforia Serum Foundation

    38 Deep Tan Cool

    Well People Skinforia Serum Foundation, shade 38 Deep Tan Cool

    • Close colour
    • Deep · Cool undertone

    $21

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Hazelnut, against Rare Beauty Liquid Touch Brightening Concealer in 490C. Every attribute compared, with its share of the score.

ComparedYour shade490CClosest matchHazelnutScore
Shade match55% of overall93
Colour88#a25d46#9d5f43Very close colourColour difference 2.6 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.3
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Oily, dry, combination, normalNormal, combination, oilyBoth marketed for oily/​combination/​normal skin
Overall match 78/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Hazelnut.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Hazelnut

Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.