Liquid Touch Brightening Concealer 100W dupes and alternatives Rare Beauty
4.2 (2,558)·Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same radiant finish· Same medium coverage
Differences: Slightly deeper· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
74
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
74
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light with neutral undertones
Matches: Similar undertone (neutral vs warm)· Same radiant finish· Same medium coverage
Differences: Slightly deeper· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
69
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light medium with neutral yellow undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Olive rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
72
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: fair with golden-olive undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone
Matches: Same warm undertone· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L2.6 - Light to medium with warm undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L2.3 - Light with neutral undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 100W (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Soft Matte Complete Concealer in Nougatine, against Rare Beauty Liquid Touch Brightening Concealer in 100W. Every attribute compared, with its share of the score.
ComparedYour shade100WClosest shade matchNougatineHow they compareScore
Shade match55% of overall91
Colour60%85#f7e3cc#f6dbbfClose colourColour difference 3.0 (0 is identical)
Overall match 77/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kosas Revealer Super Creamy + Brightening Concealer in Tone 2.3, against Rare Beauty Liquid Touch Brightening Concealer in 100W. Every attribute compared, with its share of the score.
ComparedYour shade100WClosest overall alternativeTone 2.3How they compareScore
Shade match55% of overall78
Colour60%82#f7e3cc#e6d6c1Close colourColour difference 3.4 (0 is identical)
Overall match 78/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $8 more
