Liquid Touch Brightening Concealer 100W dupes and alternatives Rare Beauty
4.2 (2,558)·Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly deeper· Neutral rather than warm undertone· No long-wear claim
Score details
Shade match
78
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light with neutral undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Olive rather than warm undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
43
Wear & performance
86
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for light skin w/ warm olive undertones
Matches: Same warm undertone· Same radiant finish· Same medium coverage
Differences: Slightly deeper· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
74
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
74
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light with neutral undertones
Matches: Same warm undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
43
Wear & performance
86
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for light to medium skin w/ warm yellow undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
74
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Similar undertone (neutral vs warm)· Same radiant finish· Same medium coverage
Differences: Slightly deeper· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
69
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light medium with neutral yellow undertones
Matches: Same warm undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Olive rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
72
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: fair with golden-olive undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
70
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
$12.99Ulta Beauty(product price)$11.01 less (46%)4.3 (3,814)
Matches: Same warm undertone· Both claim long-wearing
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
43
Wear & performance
68
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Neutral rather than warm undertone· Matte rather than radiant finish
Score details
Shade match
76
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: fair skin tones with neutral undertones
$15.99Ulta Beauty(product price)$8.01 less (33%)4.2 (1,617)
Matches: Very close colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
43
Wear & performance
65
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same warm undertone· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L2.6 - Light to medium with warm undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: L2.3 - Light with neutral undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 100W (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris True Match Radiant Serum Concealer in C2, against Rare Beauty Liquid Touch Brightening Concealer in 100W. Every attribute compared, with its share of the score.
ComparedYour shade100WClosest matchC2How they compareScore
Shade match55% of overall96
Colour60%93#f7e3cc#ffe7cdVery close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Oily, dry, combination, normalSensitiveMarketed for different skin types
Overall match 93/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$7.01 less (29%)
Sephora
