Liquid Touch Brightening Concealer 350C dupes and alternatives Rare Beauty
4.2 (2,558)·Medium light · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (neutral vs cool)· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: tan with cool-neutral undertones
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral warm undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with cool rosy undertones
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium deep with neutral peach undertones
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
73
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium with golden undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Olive rather than cool undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
70
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium tan with neutral olive undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Slightly warmer undertone· No long-wear claim
Score details
Shade match
69
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium tan with neutral peach undertones
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Olive rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
69
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Olive rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium with golden to olive undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 350C (Medium light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Shape Tape Full Coverage Matte Concealer in 38N medium-tan neutral, against Rare Beauty Liquid Touch Brightening Concealer in 350C. Every attribute compared, with its share of the score.
ComparedYour shade350CClosest shade match38N medium-tan neutralHow they compareScore
Shade match55% of overall97
Colour60%96#d19c7d#d3a081Looks identicalColour difference 1.2 (0 is identical)
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.25, against Rare Beauty Liquid Touch Brightening Concealer in 350C. Every attribute compared, with its share of the score.
ComparedYour shade350CClosest overall alternative5.25How they compareScore
Shade match55% of overall87
Colour60%81#d19c7d#d9a887Close colourColour difference 3.4 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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