Liquid Touch Brightening Concealer 480W dupes and alternatives Rare Beauty
4.2 (2,558)·Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Olive rather than neutral undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with golden-olive undertones
Matches: Similar undertone (warm vs neutral)· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with golden undertones
Matches: Same neutral undertone· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Similar undertone (warm vs neutral)· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with golden undertones
Matches: Same neutral undertone· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
70
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Matches: Same neutral undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
64
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Same neutral undertone· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD3 - Medium-deep to deep with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly cooler undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
73
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD4 - Medium-deep to deep with cool undertones
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Same neutral undertone· Same radiant finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· No skin-like finish claimed· No long-wear claim
Score details
Shade match
69
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Slight colour difference · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Noticeably different swatch colour · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Similar undertone (warm vs neutral)· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
63
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with golden undertones
$12.99Ulta Beauty(product price)$11.01 less (46%)4.3 (3,814)
Matches: Similar undertone (warm vs neutral)· Both claim long-wearing
Differences: Noticeably different swatch colour· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
72
Finish & visual result
43
Wear & performance
68
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Matches: Similar undertone (warm vs neutral)· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Matte rather than radiant finish
Score details
Shade match
64
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: D0 - Medium-deep to deep with warm undertones
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep tan, yours as medium tan · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: deep tan with neutral warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as medium tan · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 480W (Deep tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Radiant Creamy Concealer in Café, against Rare Beauty Liquid Touch Brightening Concealer in 480W. Every attribute compared, with its share of the score.
ComparedYour shade480WClosest matchCaféHow they compareScore
Shade match55% of overall88
Colour60%88#9a684d#a06c55Very close colourColour difference 2.6 (0 is identical)
Overall match 82/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $6 more
