Liquid Touch Brightening Concealer 480W dupes and alternatives Rare Beauty
4.2 (2,558)·Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
64
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep tan, yours as medium tan · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: deep tan with neutral warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as medium tan · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 480W (Deep tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey, against Rare Beauty Liquid Touch Brightening Concealer in 480W. Every attribute compared, with its share of the score.
ComparedYour shade480WClosest match43.0 Deep HoneyHow they compareScore
Shade match55% of overall88
Colour60%88#9a684d#a16e55Very close colourColour difference 2.6 (0 is identical)
Overall match 81/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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