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Liquid Touch Brightening Concealer 480W dupes and alternatives Rare Beauty

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage.

  • 5 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 43.0 Deep Honey

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
480WChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
IT Cosmetics
43.0 Deep Honey
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
61
Wear (Wear & performance)
86
Skin (Skin suitability)
92
Shade match
88out of 100
Colour
88
Depth
93
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural
    Shade match 64
    $30SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    64
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    92

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · CoverGirl

    TruBlend Undercover Concealer

    Golden Caramel
    Shade match 72
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Similar undertone (warm vs neutral)Both claim long-wearing

    Differences: Noticeably different swatch colourMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 480W (Deep tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    5.5N

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 5.5N

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $49

    SephoraView at Sephora
  2. Essence Foundation Stick

    210

    Essence Foundation Stick, shade 210

    • Looks identical
    • Deep tan · Warm · golden undertone

    $6.99

    Ulta BeautyView at Ulta Beauty
  3. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    38N Saddle Brown

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 38N Saddle Brown

    • Looks identical
    • Deep tan · Neutral undertone

    $32

    SephoraView at Sephora
  4. Smashbox Always On Skin-Balancing Foundation

    M30N

    Smashbox Always On Skin-Balancing Foundation, shade M30N

    • Looks identical
    • Deep tan · Neutral undertone

    $45

    Ulta BeautyView at Ulta Beauty
  5. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    385 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 385 Medium

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    SephoraView at Sephora
  6. Urban Decay Hydromaniac Hydrating Dewy Foundation

    61

    Urban Decay Hydromaniac Hydrating Dewy Foundation, shade 61

    • Very close colour
    • Deep tan · Neutral undertone

    $35

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey, against Rare Beauty Liquid Touch Brightening Concealer in 480W. Every attribute compared, with its share of the score.

ComparedYour shade480WClosest match43.0 Deep HoneyScore
Shade match55% of overall88
Colour88#9a684d#a16e55Very close colourColour difference 2.6 (0 is identical)
Depth93Deep tanDeep tanSameDepth difference: 3.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Oily, dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for oily/​dry/​combination/​normal skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Full rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 43.0 Deep Honey

Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.