Liquid Touch Brightening Concealer 380W dupes and alternatives Rare Beauty
4.2 (2,558)·Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium-tan skin tones with golden undertones
Matches: Same warm undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Tan with neutral warm undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 380W (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4W, against Rare Beauty Liquid Touch Brightening Concealer in 380W. Every attribute compared, with its share of the score.
ComparedYour shade380WClosest shade match4WHow they compareScore
Shade match55% of overall98
Colour60%96#d09866#cf9769Looks identicalColour difference 1.1 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.5
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 81/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Khaki 6.25, against Rare Beauty Liquid Touch Brightening Concealer in 380W. Every attribute compared, with its share of the score.
ComparedYour shade380WClosest overall alternativeKhaki 6.25How they compareScore
Shade match55% of overall96
Colour60%95#d09866#d49d6dVery close colourColour difference 1.5 (0 is identical)
Overall match 87/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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