Liquid Touch Brightening Concealer 270N dupes and alternatives Rare Beauty
4.2 (2,558)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Very close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium light with peach undertones
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Very close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium tan with warm undertones
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium skin tones with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Medium with neutral warm undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Medium Tan with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Medium with neutral warm undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with warm, golden undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than radiant finish
Score details
Shade match
81
Finish & visual result
43
Wear & performance
86
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for medium to tan skin w/ warm undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly cooler undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly cooler undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
$15.99Ulta Beauty(product price)$8.01 less (33%)4.2 (1,617)
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
43
Wear & performance
65
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Slightly deeper· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Medium with neutral warm undertones
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than radiant finish
Score details
Shade match
79
Finish & visual result
43
Wear & performance
86
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for medium skin w/ warm undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Matte rather than radiant finish
Score details
Shade match
85
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with warm, golden undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 270N (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand, against Rare Beauty Liquid Touch Brightening Concealer in 270N. Every attribute compared, with its share of the score.
ComparedYour shade270NClosest matchMedium SandHow they compareScore
Shade match55% of overall97
Colour60%96#ebb88f#e8b691Looks identicalColour difference 1.3 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMediumMedium lightSome differenceRetailer descriptions one depth band apart
Overall match 90/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$16 less (67%)
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