Liquid Touch Brightening Concealer 300C dupes and alternatives Rare Beauty
4.2 (2,558)·Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Both claim long-wearing
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Satin rather than radiant finish
Score details
Shade match
81
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Slightly lighter· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with cool rosy undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Olive rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium with golden to olive undertones
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
71
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium with golden undertones
Matches: Same cool undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
Matches: Same cool undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
$15.99Ulta Beauty(product price)$8.01 less (33%)4.2 (1,617)
Matches: Very close colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
43
Wear & performance
65
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim not settling into lines
Differences: Olive rather than cool undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Matches: Very close colour· Claims transfer resistance· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
43
Wear & performance
65
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Medium with neutral warm undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· Matte rather than radiant finish
Score details
Shade match
75
Finish & visual result
42
Wear & performance
75
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: neutral beige with neutral undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 300C (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3.5C, against Rare Beauty Liquid Touch Brightening Concealer in 300C. Every attribute compared, with its share of the score.
ComparedYour shade300CClosest shade match3.5CHow they compareScore
Shade match55% of overall99
Colour60%98#ddae90#dcaf91Looks identicalColour difference 0.6 (0 is identical)
Overall match 82/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against Rare Beauty Liquid Touch Brightening Concealer in 300C. Every attribute compared, with its share of the score.
ComparedYour shade300CClosest overall alternative25.5 Medium BronzeHow they compareScore
Shade match55% of overall93
Colour60%90#ddae90#e8b391Very close colourColour difference 2.3 (0 is identical)
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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