Liquid Touch Brightening Concealer 240W dupes and alternatives Rare Beauty
4.2 (2,558)·Light · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Warm rather than olive undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium light with peach undertones
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
78
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
78
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light-medium skin tones with neutral undertones
Matches: Very close colour· Same olive undertone· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm olive undertones
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with neutral undertones
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
69
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with rosy peach undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
42
Wear & performance
61
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light skin with neutral golden undertones
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Warm rather than olive undertone· Matte rather than radiant finish
Score details
Shade match
87
Finish & visual result
42
Wear & performance
61
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light to medium skin with golden undertones
Matches: Same olive undertone· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm olive undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 240W (Light · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Correct Full-Coverage Concealer in 2 Warm Olive, against Rare Beauty Liquid Touch Brightening Concealer in 240W. Every attribute compared, with its share of the score.
ComparedYour shade240WClosest shade match2 Warm OliveHow they compareScore
Shade match55% of overall93
Colour60%90#e8ba8b#ddb588Very close colourColour difference 2.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall25
Skin type100%25Oily, dry, combination, normalNormalBoth marketed for normal skin
Overall match 75/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Hydrating Camo Concealer in Light Beige, against Rare Beauty Liquid Touch Brightening Concealer in 240W. Every attribute compared, with its share of the score.
ComparedYour shade240WClosest overall alternativeLight BeigeHow they compareScore
Shade match55% of overall91
Colour60%95#e8ba8b#eebf91Looks identicalColour difference 1.4 (0 is identical)
Depth15%95LightLightSameDepth difference: 2.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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