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Liquid Touch Brightening Concealer 240W dupes and alternatives Rare Beauty

Light · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0
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Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium 1

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
240WChange shade
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Radiant · Medium coverage
The match
Glossier
Medium 1
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
97
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$2 less (8%)

Your shade $24 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $22SephoraSephora$2 less (8%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Slightly lighterWarm rather than olive undertoneBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $22SephoraSephora$2 less (8%)

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperWarm rather than olive undertoneBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  3. #4 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W
    Shade match 87
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperWarm rather than olive undertoneLuminous rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for light warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  4. Shade match 77
    $22SephoraSephora$2 less (8%)

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than olive undertoneBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  5. #6 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N
    Shade match 80
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than olive undertoneLuminous rather than radiant finish

    Score details
    Shade match
    80
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  6. Shade match 71
    $22SephoraSephora$2 less (8%)

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 240W (Light · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    225

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 225

    • Looks identical
    • Light · Olive · neutral olive undertone

    $40

  2. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Light Warm

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Light Warm

    • Looks identical
    • Light · Olive undertone

    $42

  3. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Juniper 3.25 W

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Juniper 3.25 W

    • Looks identical
    • Light · Olive undertone

    $48

  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    C40

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C40

    • Looks identical
    • Light · Olive · neutral olive undertone

    $39

  5. Maybelline Fit Me Matte + Poreless Foundation

    Soft Tan 228

    Maybelline Fit Me Matte + Poreless Foundation, shade Soft Tan 228

    • Looks identical
    • Light · Warm undertone

    $11.99

  6. Dior Forever Skin Glow Foundation

    3WO Warm Olive

    Dior Forever Skin Glow Foundation, shade 3WO Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 1, against Rare Beauty Liquid Touch Brightening Concealer in 240W. Every attribute compared, with its share of the score.

ComparedYour shade240WClosest matchMedium 1Score
Shade match55% of overall89
Colour97#e8ba8b#e6ba8fLooks identicalColour difference 1.0 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65Olive · warm oliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 1.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone
  • No skin-like finish claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy Medium 1

Best price
$22SephoraSephora
$2 less (8%)

Your shade $24 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.