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Liquid Touch Brightening Concealer 420N dupes and alternatives Rare Beauty

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free7No drying alcohol7Vegan5Cruelty-free7Oil-free0With SPF0Mineral3

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7 of 30

Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
420NChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Milk Makeup
15NW
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
91out of 100
Colour
86
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Deep 1
    Shade match 82
    $22SephoraSephora$2 less (8%)

    Matches: Similar undertone (warm vs neutral)Same radiant finishBoth claim long-wearing

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  2. #3 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    18W
    Shade match 81
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Similar undertone (warm vs neutral)Both claim a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: tan with warm warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3
    Shade match 75
    $22SephoraSephora$2 less (8%)

    Matches: Similar undertone (warm vs neutral)Same radiant finishBoth claim long-wearing

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  4. #5 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    19NC
    Shade match 75
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: tan with neutral cool undertones

    Medium confidence· Digital match

    View match
  5. #6 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    20O
    Shade match 75
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  6. #7 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N
    Shade match 76
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterLuminous rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 420N (Medium tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Milk Makeup Flex Foundation Stick

    Caramel

    Milk Makeup Flex Foundation Stick, shade Caramel

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  2. Juvia's Place I am Magic Powder Foundation

    Cameroon - Tan 4

    Juvia's Place I am Magic Powder Foundation, shade Cameroon - Tan 4

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $20

    Ulta BeautyView at Ulta Beauty
  3. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Amber

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Amber

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup

    Medium

    Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup, shade Medium

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. Doll 10 Doll Skin Genius Serum Skin Tint

    Medium

    Doll 10 Doll Skin Genius Serum Skin Tint, shade Medium

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $46

    Ulta BeautyView at Ulta Beauty
  6. Doll 10 Peptide Bounce Balm Foundation

    Medium

    Doll 10 Peptide Bounce Balm Foundation, shade Medium

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $44

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW, against Rare Beauty Liquid Touch Brightening Concealer in 420N. Every attribute compared, with its share of the score.

ComparedYour shade420NClosest match15NWScore
Shade match55% of overall91
Colour86#bd835f#c08659Very close colourColour difference 2.9 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.4
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 15NW

Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.