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Liquid Touch Brightening Concealer 250W dupes and alternatives Rare Beauty

Light medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free4Oil-free0With SPF0Mineral4

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Light/Medium 2.5W

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
250WChange shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
bareMinerals
Light/Medium 2.5W
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Luminous · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
77
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $7 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 1
    Shade match 86
    $22SephoraSephora$2 less (8%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 4
    Shade match 79
    $22SephoraSephora$2 less (8%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  3. #4 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N
    Shade match 82
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLuminous rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for light neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 250W (Light medium · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    240W

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 240W

    • Looks identical
    • Light medium · Warm · yellow undertone

    $53

    SephoraView at Sephora
  2. ILIA True Skin Serum Foundation

    Corsica SF3.5

    ILIA True Skin Serum Foundation, shade Corsica SF3.5

    • Looks identical
    • Light medium · Warm · golden undertone

    $56

    SephoraView at Sephora
  3. Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid

    118

    Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid, shade 118

    • Looks identical
    • Light medium · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Palladio Beauty Build + Blend Foundation Stick

    Golden Honey

    Palladio Beauty Build + Blend Foundation Stick, shade Golden Honey

    • Looks identical
    • Light · Warm · golden undertone

    $14.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    460 Golden Beige

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 460 Golden Beige

    • Looks identical
    • Light medium · Warm · golden undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    Soft Honey

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade Soft Honey

    • Looks identical
    • Light medium · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Light/Medium 2.5W, against Rare Beauty Liquid Touch Brightening Concealer in 250W. Every attribute compared, with its share of the score.

ComparedYour shade250WClosest matchLight/Medium 2.5WScore
Shade match55% of overall93
Colour89#e0b48c#e3b180Very close colourColour difference 2.5 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.9
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared77
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Light/Medium 2.5W.

Same or better

  • Very close colour
  • Same warm undertone
  • Luminous finish instead of radiant
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Light/Medium 2.5W

Match price
$31Ulta BeautyUlta Beauty
Costs $7 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.